“Today’s customers expect more from the private brands they purchase – they want affordable, quality products to elevate their overall food experience.”
- Scott Morris, senior vice president, private brands, food and consumables, Walmart, about the launch of bettergoods, a line of chef-inspired food. Bettergoods is Walmart’s largest private brand food launch in 20 years and the fastest food private brand Walmart has brought to market. The line currently features about 300 items, including frozens, dairy, snacks, beverages, pasta, soups, coffee, chocolate and more.