Chad Mallory is Sr. Product Manager, Amazon Fresh Private Brand and is responsible for full category ownership of private brand Chilled Dips & Spreads, Deli Salads, and Value Fresh Ready Meals. At 25 years old, and in just five years with different Amazon Grocery organizations, Chad has launched 13 new private brand products that have become top sellers at Amazon Fresh. Among his successes is the discovery of a gap in assortment for private label single serve refrigerated meals. Using internal and external data to write the strategy, he launched four new meals in less than six months that have become top sellers in the Complete Meals Prepared Deli category across Amazon Fresh. As a next generation private label leader, Chad’s strong customer empathy for Gen Z and Millennials customers has directly influenced his product development that include Two-Compartment Hummus Snack Packs for families with young children and Single-Serve Refrigerated Value Meals for Gen Z single households.