Emerging Opportunities for Retail Media Networks
Retail Media Networks are poised for growth in North America because they improve profits and cement customer loyalty, says Amber Roberts, Partnership Director at retail media agency Threefold. In the U.K., private brand manufacturers that invest in RMNs are seeing triple the return on investment than if they didn’t, Roberts says. She explains more about the advantages of RMNs in an interview with host Maureen Donoghue. Click here to download video