Top Product Trends from PLMA Show

PLMA is celebrating the success of its 2025 Annual Private Label Trade Show, held Nov. 16-18 in Chicago.

“PLMA’s ‘Store Brands Marketplace’ was a success in every way, creating new opportunities for the private label industry to thrive,” said PLMA President Peggy Davies.

The Show featured hundreds of thousands food and nonfood products, 3,000 booths and more than 1,900 exhibitors representing 63 countries.

The exciting and engaging Show floor provided one-stop-sourcing of new and innovative foods and nonfoods.

Top Trends from the Show Floor:

Collagen - Collagen is used as an ingredient in supplements, foods and beverages to support skin, joint and bone health.
Products on the Show Floor: Coffee Latte with Bioactive Collagen Peptides/Collagen Shots.

Functional Foods - Probiotic popularity has surged due to the reported link between gut health and overall well-being.
Products on the Show Floor: Probiotic Frozen Smoothie Cubes/Snacks.

Greener Cleaners - More sustainable choices are available for laundry cleaning.

Products on the Show Floor: Ultra-Concentrated Laundry Detergent Designed to Be Diluted at Home/Dissolvable Laundry Cleaning Sheets/Compostable Fabric Softener Sheets.

Regeneratively Farmed Products - Regenerative agriculture supports practices that prioritize soil health, biodiversity, and ecosystem restoration.

Products on the Show Floor: Regeneratively Farmed Rice/Cold-Brew Coffee/Eggs.

Patched Up - Topical patches made with vitamins, antioxidants and other ingredients provide convenience for consumers seeking relaxation, immunity and wellness.

Products on the Show Floor: Sleep Patch/Energy and Focus Patch/Calm and Relaxation Patch.