From Trend to Standard: How Non-UPF Verification can enhance your store brand food marketing – September 17
Shannon Reigh of the Non-GMO Project explains what's behind the blaring headlines on ultra-processed foods (UPFs) and what they really mean for retailers, food suppliers, consumers and the future of shopping. You'll learn about the growing demand for non-UPF products and how Non-UPF Verification can support retailers and their store brand suppliers by providing important contents and ingredient transparency for shoppers.
Private label food suppliers will come away with a better understanding of Non-GMO Project's Standard and how Non-UPF Verification can become a key distinction point at retail. For retailers, Shannon will share educational resources that are designed for both staff and shoppers— tools that help translate the concept of Non-UPF into clear, meaningful in-store conversations and merchandising.
This session is an invitation to learn, ask questions and consider how a move to Non-UPF Verification can enhance your store brand food marketing.
Shannon Reigh
Client Experience Manager
Non-GMO Project
Shannon Reigh works at the intersection of food integrity, processing transparency and brand trust at the Non-GMO Project and Non-UPF Verified. Through the Non-UPF Verified program she supports all brands in evaluating how food is made — translating complex processing and manufacturing realities into clear, credible standards for growth.