Euromonitor International:
Top global consumer trends 2026
Carmen Silva presents Euromonitor International's top consumer trends for 2026. They reveal how evolving values are transforming behavior and fueling global disruption.
Comfort Zone. Personal safeguards are the new escapism. Consumers are carving out calmer, values-aligned lives to cope with chaos. Businesses need to enhance wellbeing with tools that provide control and reassurance.
Fiercely Unfiltered. Raw and real define an emerging energy that consumers are channeling. These nonconformists embrace self-expression and radical honesty. Brands should move beyond one-size-fits-all towards authenticity to demonstrate understanding of diverse identities.
Rewired Wellness. Consumers want clinical-level, high-tech solutions as wellness tools. Traditional routines are traded in for advanced therapies. From seller to partner, brands will be copilots in personal health journeys.
Next Asian Wave. East Asian influence continues to gain ground. These players blend affordability and innovation with intuitive, digital-first experiences. Companies need to monitor trends and adopt tech-enabled models that deliver fast solutions.
Carmen Silva
Senior Consultant
Euromonitor International
Carmen Silva is a Senior Consultant at Euromonitor International, leading beauty and fashion research across much of the Latin American markets. A specialist in the beauty and consumer health industries, she also creates stories, insights, and trends that are common throughout the region, providing key players with a broad and compelling perspective on the latest market developments in Latin America.
Carmen is an economist by profession and has become an expert in econometric models that forecast consumption across different industries, delivering qualitative and quantitative factors that impact various categories.