News Releases

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Drylock Builds Green Portfolio by Becoming The First CO2- Neutral Manufacturing Facility in the US Disposable Hygiene Industry, in addition to Sourcing Natural Materials & Offering Packaging Alternatives to Traditional Plastic - July 20, 2021

News provided by
Drylock Technologies
July 20, 2021, 10:19AM

Green product portfolio provides eco-conscious disposable hygiene products to consumers.

(Eau Claire, WI) — Known for innovation, Drylock Technologies, with a world-class US production facility and a state-of-the-art R&D lab headquarters in Eau Claire, WI, is honored to be the first carbon-neutral adult incontinence manufacturer in the US.

In recognition of this dedication to reducing carbon emissions, Drylock Technologies has become the first US facility in the disposable hygiene industry to receive CO2-Neutral® certification for carbon-neutral manufacturing. The CO2-Neutral® label, a globally recognized certification issued by CO2logic®, proves a real and measurable commitment to reduce and offset carbon emissions.

This certification also shows Drylock’s support of the India Wind Energy Solution to offset emissions in 2021. This project builds wind turbines to provide the power grid with clean, renewable energy and stimulate a low carbon economy transition.

This CO2-Neutral® certification recognizes real and measurable commitments to sustainability efforts in manufacturing, sourcing, and packaging.

Drylock has set stringent requirements for responsible sourcing. Suppliers are evaluated on cost, quality, ISO® Certification, Sedex®, Toxicology and NIAS, Cruelty-Free, and Vegan claims. Furthermore, every Drylock supplier signs a Supplier Conformity agreement to ensure specified requirements for materials are met.

Drylock is already meeting increasing consumer demand for products made with natural materials by sourcing cotton-enhanced, green polyethylene, bio-based, and chlorine-free materials for “pure” products. Drylock Technologies will soon launch Simpli®, one of the first natural, eco-friendly incontinence brands. Simpli® will provide natural, plant-based incontinence protection free of fragrance, lotions, parabens, natural rubber latex, toxic dyes, and chlorine bleaching.

Drylock sustainability efforts also extend to packaging by offering recycled, green packaging options, including recycled content, paper, and carbon-neutral bags. Werner Van Ingelgem, Drylock Technologies R&D director, notes, “Consumers are looking for more sustainable packaging that is kinder to the planet without compromising on the integrity of the product.” Offering packaging alternatives to traditional plastic is part of Drylock’s continued efforts to increase the sustainability of its operations.

Drylock Technologies is committed to being a frontrunner in sustainable manufacturing and providing eco-friendly options to meet and exceed consumer expectations.


Perrigo Completes Divestiture Of Generic Rx Business For $1.55 Billion - July 6, 2021

News Provided By
Perrigo Company plc 
Jul 06, 2021, 16:33 ET

(Dublin, IE., July 6, 2021 /PRNewswire/) -- Perrigo Company plc (NYSE; TASE: PRGO), a leading global provider of Consumer Self-Care Products, announced today that it has completed the previously announced sale of its Generic Rx Pharmaceuticals business to Altaris Capital Partners, LLC for $1.55 billion, with customary adjustments, completing Perrigo's transformation to a global consumer self-care company.

Perrigo CEO and President Murray S. Kessler commented, "Closing this transaction was another important milestone for Perrigo's transformation. We are now a leading pure-play global consumer self-care company that has significant resources to invest and has a passionate and committed team that is dedicated to making our vision a reality – To make lives better by bringing quality affordable self-care products consumers trust, everywhere they are sold. I am more excited than ever about the company's future." Kessler concluded, "I would like to thank the Rx team for their dedication throughout this process and I am confident that they will continue to be successful in their mission of developing, manufacturing and distributing high quality, affordable healthcare products."

About Perrigo Perrigo Company plc (NYSE; TASE: PRGO) is a leading provider of Quality, Affordable Self-Care Products and over-the-counter (OTC) health and wellness solutions that enhance individual well-being by empowering consumers to proactively prevent or treat conditions that can be self-managed. Led by its consumer self-care strategy, Perrigo is the largest store brand OTC player in the U.S. in the categories in which it competes through more than 9,000 SKUs under customer 'own brand' labels. Additionally, Perrigo is a Top 10 OTC company by revenue in Europe, where it markets more than 200 branded OTC products throughout 28 countries. Visit Perrigo online at

SOURCE Perrigo Company plc

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Flagstone Foods Announces Intent to Source 100% of its Almonds From Bee-friendly Farms by 2025: A First in the Private Label Nut Industry - June 3, 2021

News provided by
Flagstone Foods
Jun 03, 2021, 15:44 ET

(MINNEAPOLIS, June 3, 2021 /PRNewswire/) — As a part of its landmark Healthy Bees, Happy Snackers initiative, Flagstone Foods, a premier private label manufacturer of snack nuts, trail mixes and other nut-based snacks, announced today its commitment to promoting a more sustainable almond industry by sourcing 100 percent of its almonds from bee-friendly farms by 2025, the first such manufacturer commitment from the private label nut industry. This pledge furthers the company's longstanding commitment to sustainable and ethical sourcing practices that protect the environment and lift up farmers and farming communities around the world.

"As North America's leader in private label snack nuts, few buy as many almonds as we do. We believe this distinction brings with it a responsibility to cultivate a more sustainable almond industry," says Flagstone Foods' Chief Executive Officer Robert Scalia. "We aim to work collaboratively with almond growers, processors and bee-friendly organizations through our Healthy Bees, Happy Snackers initiative, all focused on supporting the needs of the honey bee, which ultimately aids the almond industry as a whole."

To Flagstone Foods, the importance of promoting bee health is crucial for the company, the industry and the nation's food supply. Honey bees, critical to pollinating over one-third of the U.S. food supply and directly responsible for nearly 100 percent of almonds, are disappearing at a high rate. In fact, on average 40 percent of honey bee colonies die each year due to poor nutrition, pesticides, parasites and pathogens.1

In addition to its bee-friendly almond sourcing pledge, Flagstone Foods' Healthy Bees, Happy Snackers initiative will include:

  • Support of Sustainable Farming Practices: Partnering with select growers and processors to advance sustainable, bee-friendly farming practices.
  • Bee-Friendly Certification and Verification Programs: Using the most current certification programs to verify that its almond suppliers are following bee-friendly farming practices.
  • Bee-Friendly Philanthropic Support: Making charitable contributions to Project Apis m. and its Seeds for Bees® program, which provides almond growers with the seeds and skills they need to create habitat and forage for bees while also improving soil health.

For more information on Flagstone Foods' bee-friendly commitment, visit:

About Flagstone Foods
Minneapolis, Minnesota-based Flagstone Foods is a premier private label manufacturer of snack nuts, culinary nuts, trail mixes and other nut-based snacks servicing the nation's top retailers in the club, mass, grocery, drug, limited assortment and convenience channels. The company also manufactures ingredients for commercial use, provides contract manufacturing services to branded food companies and offers a wide array of value-added services including consumer insights, global sourcing, commodity advising and product development.

SOURCE Flagstone Foods


TreeHouse Foods Completes Sale of Ready-to-Eat Cereal Business to Post Holdings - June 1, 2021

News provided by
TreeHouse Foods, Inc.
June 01, 2021, 16:30 ET

(OAK BROOK, Ill., June 1, 2021 /PRNewswire/) — TreeHouse Foods (NYSE: THS) today announced it has simultaneously signed a definitive agreement and completed the sale of its ready-to-eat (RTE) cereal business to Post Holdings, Inc. (NYSE: POST) for a purchase price of $85 million.

"This transaction is another important step in our strategic journey to create value for our customers and our shareholders," said Steve Oakland, CEO and President of TreeHouse Foods. "Based on our thorough efforts to find alternative buyers for the business, we believe this transaction is not only in the best interest of its employees and customers, but also gives the business the opportunity to flourish as part of Post. I want to express my gratitude to the approximately 500 RTE team members for their ongoing commitment, as we work closely with Post to facilitate a smooth transition for all stakeholders."

As part of the terms of the transaction, Post will acquire the entirety of the RTE business based in St. Louis, Missouri, which includes two manufacturing plants in Lancaster, Ohio and Sparks, Nevada and a research and development facility in Sauget, Illinois.

William Blair served as financial advisor and Winston & Strawn as legal advisor for TreeHouse Foods.


Post Holdings, Inc., headquartered in St. Louis, Missouri, is a consumer packaged goods holding company operating in the center-of-the-store, refrigerated, foodservice, food ingredient and convenient nutrition food categories. Its businesses include Post Consumer Brands, Weetabix, Michael Foods, Bob Evans Farms and BellRing Brands. Post Consumer Brands is a leader in the North American ready-to-eat cereal category and also markets Peter Pan® nut butters. Weetabix is home to the United Kingdom's number one selling ready-to-eat cereal brand, Weetabix®. Michael Foods and Bob Evans Farms are leaders in refrigerated foods, delivering innovative, value-added egg and refrigerated potato side dish products to the foodservice and retail channels. Post's publicly-traded subsidiary BellRing Brands, Inc. is a holding company operating in the global convenient nutrition category through its primary brands of Premier Protein® and Dymatize®. Post participates in the private brand food category through its investment with third parties in 8th Avenue Food & Provisions, Inc., a leading, private brand centric, consumer products holding company. For more information, visit


TreeHouse Foods, Inc. is a leading manufacturer and distributor of private label packaged foods and beverages in North America. We have approximately 40 production facilities across North America and Italy, and our vision is to be the undisputed solutions leader for custom brands for our customers. Our extensive product portfolio includes snacking, beverages and meal preparation products, available in shelf stable, refrigerated, frozen and fresh formats. We have a comprehensive offering of packaging formats and flavor profiles, and we also offer clean label, organic and preservative-free ingredients across almost our entire portfolio. Our purpose is to make high quality food and beverages affordable to all.

Additional information, including TreeHouse's most recent statements on Forms 10-Q and 10-K, may be found at TreeHouse's website,

Chicago Rosemont Convention Center to Resume Hosting Shows in July - May 4, 2021

News provided by
May 4, 2021, 2:44PM

(ROSEMONT, Ill., May 4, 2021/CapitolFax) The Donald E. Stephens Convention and Conference Center in Rosemont announced today that they will resume hosting trade shows and public events in July of this year. The announcement follows news that the Auto Show will return to Chicago this summer.
“The Stephens Convention Center is a major economic engine not only for our community but for the State of Illinois,” said Rosemont Mayor Brad Stephens. “This one facility is responsible for $800 million in annual economic impact through everything from hotel stays and restaurant receipts to retail and even gasoline sales.”

The Donald E. Stephens Convention and Conference Center is among the largest such facilities in the United States. Staff and management are prepared to reopen with the health and safety of attendees at the top of mind. The Convention Center will be accredited by the Global Biorisk Advisory Council (GBAC) by the time shows resume. Considered the gold standard in the industry, GBAC accreditation is given to facilities that have established certain cleaning and disinfecting protocols that are carried out by highly trained professionals.

“The health and safety of our attendees is our highest priority,” said Convention Center Executive Director Chris Stephens. “We closely track and follow all best practices and guidance from the CDC and the Illinois Department of Public Health.”

Approximately 30 trade shows and public events are tentatively scheduled between July and the end of the year. With close to 1 million square feet available for shows and events, there is ample space for a limited return to events.

Before the pandemic, the Donald E. Stephens Convention and Conference Center hosted around 70 trade shows and 250 meetings and social events per year. Those shows historically bring as many as 1.5 million people to the region.

“We’re excited to take another step towards normal,” said Mayor Brad Stephens. “It’s good for Rosemont and it’s good for Illinois.”

Trace One: Symphony Technology Group Acquires Trace One - April 28, 2021

News provided by
April 28, 2021

Symphony Technology Group acquires Trace One

(Paris, France, April 28, 2021) Symphony Technology Group (“STG”), a Palo Alto-based private equity firm focused on investing in the software, data analytics, and software-enabled technology services sectors, acquires Trace One, the dedicated B2B collaborative platform for Retail and CPG Industries and Private Label.

Trace One is the world's largest collaborative retail business platform for consumer-packaged-goods (CPG). It provides one SaaS inclusive platform with multiple interlocking business applications including product and packaging lifecycle management, sourcing, and compliance... for 25 leading global retailers and 5000+ FMCG manufacturers. Trace One enables customers to create higher quality, trusted, and compliant own-branded goods faster, delivering benefits to their consumers and the environment.

Christophe Vanackère, CEO at Trace One, said:

“I would like to sincerely thank Hg and its team for enabling Trace One, over the past 5 years, to invest in and expand its product portfolio, to improve its level of services and to achieve operational excellence. I am also very excited for our next phase of growth as we partner with STG to accelerate our organic initiatives as well as explore strategic acquisitions."

William Chisholm, Managing Partner at STG, said:

“Trace One is a great addition to our current global portfolio of 15 software companies and further expands our presence in Europe. We are very excited to partner with Christophe and his team and leverage our experience as long-standing investors in the Retail and CPG software space to help Trace One further expand its value proposition to customers and accelerate its growth trajectory.”

For further details:

STG | Gloria Consola | pr(@)
Trace One | Benoit Gruber | benoit.gruber(@)

About Symphony Technology Group
Symphony Technology Group (STG) is the private equity partner to market leading companies in data, software, and analytics. The firm brings expertise, flexibility, and resources to build strategic value and unlock the potential of innovative companies. Partnering to build customer-centric, market winning portfolio companies, STG creates sustainable foundations for growth that bring value to all existing and future stakeholders. The firm is dedicated to transforming and building outstanding technology companies in partnership with world class management teams. STG’s expansive portfolio has consisted of more than 35 global companies.

For more information, please visit

About Trace One

We’ve created a global community of 5,000+ brand owners spanning more than 100 countries. Our smart solutions let them collaborate and innovate on remarkable products worth over $300 billion every year. We’ve been helping them create products that consumers really want since 2001, through bigger (and faster) thinking.
For more information, visit


Radienz Living Announces Two New Sustainable Creations Ahead of Earth Day on April 22 - April 19, 2021

MELVILLE, N.Y. (April 19, 2021) – Ahead of Earth Day, Radienz Living, a leading North American manufacturer of home and personal care products for the private label and branded markets, has announced the addition of two new product solutions to their portfolio – an exclusive citric acid-based botanicals disinfecting formula and a sustainable 105mm wipes canister made with Altium’s Dura-Lite® technology that uses 23% less plastic. The inclusion of both innovative solutions reaffirms the company’s commitment to creating a more sustainable world through products that are as safe as they are effective.

“As a direct result of the latest consumer insights, Radienz Living recognized that incorporating an exclusive citric acid-based botanicals disinfecting formula and Altium’s Dura-Lite® wipes canister into our portfolio was a crucial way to reinforce our company’s commitment to sustainable solutions,” Radienz Living CEO Matt Stillings said. “With six out of 10 consumers viewing natural cleaning products as beneficial ways to keep their households safe and our environment clean, we recognized the importance of our continued investment in these sustainable product solutions. We are looking forward to seeing the ways these new innovations strengthen our customer partnerships and impact consumers.”

The newly added citric acid-based botanicals disinfecting formula is exclusive to the company and does not use “quats,” or quaternary ammonium compounds, which means it’s not made with the potent disinfectant chemicals that are commonly found in disinfecting products. However, with a five-minute kill claim, where more than 99.9% of germs killed within a five-minute period can be attributed to the disinfecting product itself, it’s just as effective as other products. It’s also on the Environmental Protection Agency’s List N, which means it’s effective for use against SARS-COV-2 on hard surfaces when used according to label directions. The formula is now available as a potential solution for any of our brand, retail and institutional customers. 

“The addition of our exclusive citric acid-based botanicals disinfecting formula is a huge milestone for Radienz Living,” Radienz Living Chief Growth Officer Ernesto Levy said. “In July 2021, we are launching Dynamo Botanicals disinfecting wipes, and a ready-to-use trigger spray and bottle using the citric acid-based formula. There is a lot happening at Radienz Living surrounding sustainable creation, and we hope our commitment to the environment and producing products that are as safe as they are effective is made clear through these efforts.”

Radienz Living’s commitment to sustainability is also seen with their new 105mm wipes canister utilizing Altium’s Dura-Lite® design, which uses 23% less plastic than traditional canisters. Nearly one billion plastic canisters are used each year in the United States, according to IRI Data. It is estimated that if every company used the Altium’s Dura-Lite® canister, the U.S. would reduce plastic consumption by about 14,000 metric tons each year. 

For more information about Radienz Living and its commitment to sustainable product creation, visit

About Radienz Living

Headquartered in Melville, New York, Radienz Living is a leading North American manufacturer of home and personal care products, such as unit dose, disinfectant wipes, all-purpose cleaners, facial wipes and baby wipes. With nine manufacturing plants and warehouses in North America, the company provides customers with private label solutions and contract manufacturing services for products found in retail and institutional markets. Through its commitment to agility in innovation, trust and reliability and sustainable creation, Radienz Living is passionate about providing its customers with products that support a cleaner way of living and a more radiant world.

Riviana Foods Invests $15 Million In Memphis Production Facility - April 13, 2021

News provided by
Riviana Foods Inc.
April 13, 2021, 7:30 E.T.

(HOUSTON,TX., April 13, 2021/PRNewswire/)Riviana Foods Inc. announced today an investment of $15 million into its plant in Memphis, Tennessee which will improve production and expand instant rice capacity at the facility.

In addition to renovating and updating existing processing lines, controls and the rice transfer system, Riviana is replacing one of the lines dedicated to the production of instant brown rice with new and improved state-of-the-art equipment. The renovations and new installations will increase reliability, volume output, productivity and efficiency and, just as important, advance the sustainability of the production process. Completion of the project is expected in the third quarter.

"This is an exciting time for Riviana and our employees as we continue to improve our operations  to meet or exceed customer needs in the years to come," said Enrique Zaragoza, President & CEO of Riviana. "In addition, we look forward to many more years of successful partnership between Riviana and the community."

Riviana Foods Inc. is North America's largest processor, marketer and distributor of branded and private label rice products through its family of well-known brands including Minute®, Mahatma®, Success®, Carolina®, Comet®, Adolphus®, Blue Ribbon®, RiceSelect®, Gourmet House® and Tilda®.  Riviana also processes, markets and distributes fresh and premium dry pasta through the brands Olivieri® and Garofalo ®. 

Headquartered in Houston, Texas, Riviana is a wholly-owned subsidiary of Ebro Foods, S.A., a leading Spanish food company and the world leader in the rice sector.

SOURCE Riviana Foods Inc.

Red Gold, LLC: Ketchup is NOT the 'Next Toilet Paper' - April 9, 2021

News provided by
Red Gold, LLC
Apr 09, 2021, 12:48 ET

(INDIANAPOLIS, IN., April 9, 2021 /PRNewswire/)Red Gold®, the second largest manufacturer of tomato products in the United States, sets the record straight on reports of a pandemic-related ketchup shortage. Red Gold wants to make it clear; there is no shortage of ketchup.

Over the last ten months, the increased demand for ketchup in single-serve packets used for restaurant take-out and delivery exceeded inventory capacity for some suppliers.

The Truth About Ketchup

As Red Gold prepared for the surge, the company developed two new pre-portioned ketchup items on other manufacturing lines, while continuing to keep the ketchup packet lines running at maximum efficiency. In May 2020, the Midwest tomato manufacturer created a production plan that doubled capacity.

Red Gold and its many Foodservice Distributor partners stepped in with their brands to ease the pain that was felt by many foodservice operators allocated early on by the other national brand.

Nearly a year later, the surge in ketchup packet demand has not subsided and only continues to increase as the fear of the 'Next Toilet Paper Shortage' arises in customers and buyers across the country. There is no shortage of ketchup at Red Gold, however capacities for producing ketchup packets are temporarily strained due to demand for all manufacturers. Red Gold is actively working with foodservice operators on alternative ways to package their ketchup for their customers.

Among consumers purchasing ketchup for home use at supermarkets, Red Gold branded ketchup saw a 34%* growth in the past year, growth that exceeded the ketchup category according to data monitor IRI. A recent Wall Street Journal article** had stated that the retail market share for Heinz to be as high as 70%, however IRI reports that Heinz' share was much lower at 57% volume share, followed by private label store branded ketchup.    

This, more accurate, IRI data indicates that consumers have actively demonstrated their acceptance for other brands of America's favorite condiment. Red Gold encourages you to be loyal to the brand that's loyal to you. Among restaurant customers, a survey by Datassential*** found patrons frequent a particular restaurant because of its menu and its service, not because of a brand of ketchup that it serves.

Red Gold, American owned and manufactured entirely in the U.S., has been producing ketchup and tomato products for nearly 80 years. The business started in service to American heroes fighting in WWII and will ready its team to support the Foodservice Operators fighting to bring their business back all across the country.

Red Gold applauds Foodservice Operators for their flexibility, ingenuity and perseverance as they have managed the changes in operations through the pandemic. Red Gold has plenty of ketchup and plenty of alternatives for packaging ketchup for use by operators for dining in, take out or delivery. For more information on Red Gold foodservice products visit

*Source: IRI Market Advantage POS, Total US MULO, L52 WK 3-21-2021, Ketchup
**Source: Wall Street Journal, The New Shortage: Ketchup Can't Catch Up, 4-5-2021
***Source: Datassential Consumer Ketchup Survey, 2018

About Red Gold,

Four generations of the Reichart family have been producing the world's freshest, best-tasting tomato products since 1942. When the US entered WWII, the government asked citizens to step up and help the war effort and the call was answered. Since then, Red Gold has become the largest privately owned tomato processor in the nation with three state-of-the-art facilities in Elwood, Geneva, and Orestes, Indiana. The company also boasts a million-square-foot distribution center in Alexandria and operates the subsidiary RG Transport trucking fleet in Elwood. Red Gold partners with local family farms across Indiana, southern Michigan, and Northwest Ohio to sustainably produce premium quality canned tomatoes, ketchup, sauces, salsas, and juices for foodservice, private brands, brands, export, co-pack, club and retail channels of distribution. The Red Gold family of consumer brands includes Red Gold, Redpack, Tuttorosso, Tomato Love, Sacramento, Huy Fong Sriracha, and Redneck Riviera 1776 BBQ. Superior Quality, Outstanding Service and Operational Excellence are the shared values that contributed to the employee-created mission statement: "To produce the freshest, best tasting tomato products in the world." Visit the website for great recipes, tips and culinary inspiration:


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Edgewell Personal Care Company To Webcast A Discussion Of Second Quarter Fiscal Year 2021 Results On May 6, 2021 - April 8, 2021

News provided by
Edgewell Personal Care Company
Apr 08, 2021,16:30 ET

(SHELTON, Conn., April 8, 2021 /PRNewswire/) Edgewell Personal Care Company [NYSE: EPC] will report its financial results for the second quarter fiscal year 2021 before the market opens on May 6, 2021.  Edgewell will discuss its results during an investor conference call that will be webcast on May 6, 2021, beginning at 8:00 a.m. Eastern Time. The call will be hosted by President and Chief Executive Officer Rod Little and Chief Financial Officer Dan Sullivan.

All interested parties may access a live webcast of this conference call at, under "Investors," and "News and Events" tabs or by using the following link:

For those unable to participate during the live webcast, a replay will be available at, under "Investors," "Financial Reports," and "Quarterly Earnings" tabs. 

About Edgewell Personal Care:

Edgewell is a leading pure-play consumer products company with an attractive, diversified portfolio of established brand names such as Schick® and Wilkinson Sword® men's and women's shaving systems and disposable razors; Edge® and Skintimate® shave preparations; Playtex®, Stayfree®, Carefree® and o.b.® feminine care products; Banana Boat®, Hawaiian Tropic®, Bulldog®, Jack Black® and CREMO® sun and skin care products; and Wet Ones® moist wipes.  The Company has a broad global footprint and operates in more than 50 markets, including the U.S., Canada, Mexico, Germany, Japan, the U.K. and Australia.

SOURCE Edgewell Personal Care Company

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PLEX Study Says 80% of Manufacturers See Smart Manufacturing As Key To Success - March 10, 2021

(Troy, Mich.) — Plex Systems today announced results of its sixth annual study, the State of Smart Manufacturing, conducted in collaboration with Hanover Research. 83% of manufacturers say the pandemic has made adopting smart manufacturing technologies and processes a priority. Last year’s survey indicated smart manufacturing was still in early stages of adoption but this year more than 60% of organizations that plan to adopt smart manufacturing intend to begin within the next 12 months. For full results, download the Plex 6th Annual State of Smart Manufacturing Report.

Does your company have information about new private label products, packaging or promotions, executive changes or corporate changes such as new capabilities or manufacturing facilities that you would like to communicate to potential retail customers, trade publication editors, and reporters who cover the industry?

Add to your press release distribution to be considered for possible mention in PLMA’s e-Scanner newsletter, PLMA Live! video news programs, or here on “About the Industry.” 

Submission requirements: Please submit material in a typical press release format (click here to view a sample template for a basic press release). Sales literature cannot be accepted. The information provided must be about new developments at your company and must relate specifically to your company’s private label business.