The Private Label Manufacturers Association is a non-profit organization founded in 1979 to promote store brands worldwide. It is the only trade group of its kind, representing over 5,000 member companies in more than 80 countries.
In addition to annual, industry-defining trade shows in Chicago and Amsterdam, PLMA offers members annual conferences; executive education and professional development programs; near real time department and category sales data and trends; market research and consumer opinion surveys; and regularly scheduled videos and publications.
PLMA has been an important partner every step of the way as the industry has reached unprecedented levels of market penetration. Store brands are consistently outperforming national brands across the U.S., growing faster, expanding share and delivering record-setting sales results.
"Consumers aren’t buying private label because they have to — they’re buying the products because they want to," says Peggy Davies, PLMA President. "For the most part, private brands used to be about saving money. Today, retailers' own brands are winning on quality, flavor, wellness, variety, health, sustainability and value — all the things consumers actually care about."
"Private label growth reflects a shift in consumer priorities, as retailer-owned brands increasingly compete on factors beyond price," adds President Davies. "As an association we were particularly thrilled to see the creative ways retailers and their suppliers celebrated Store Brands Month, an annual, nationwide initiative to expand shopper engagement with our products. It is PLMA's mission to be a key helpmate to one of America's most innovative and growth-oriented industries."
PLMA member companies make food, snacks, beverages, health and beauty, household, kitchen, auto and general merchandise, among other CPG grocery products. Membership is open to manufacturers, brokers, trade suppliers and other companies involved in the promotion of private label. Members enjoy exclusive access and discounted pricing to PLMA events and services. For more information about membership, please contact Barbara Cruz at +1 212 972-3131, EXT.1225 or bcruz@plma.com.
For more than 40 years, PLMA’s Annual Private Label Trade Show in Chicago has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programs succeed and grow.
Members include national brand manufacturers that utilize excess capacity to supply store brands; to small manufacturers that specialize in products, and to retailers with their own facilities; from regional manufacturers that supply specific markets; to nationwide manufacturers of store brands across many categories.
PLMA keeps you up-to-date with all the new developments affecting store brands in the U.S. and beyond with its monthly video magazines, PLMA Live! and PLMA Live.EU, and its monthly online newsletter, e-scanner and International e-scanner.
Each year, PLMA gives recognition to outstanding store brand products introduced on the shelves of supermarkets, drug chains, mass merchandisers, wholesale clubs, convenience and specialty retailers from coast to coast, as well as online.
For more than 35 years, PLMA’s annual World of Private Label International Trade Show has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programs succeed and grow.
PLMA International Council organizes the "World of Private Label" International Trade Show at the Rai Exhibition Centre in Amsterdam that attracts 2,700 exhibitors and 16,000 visitors; Roundtable Conference; an executive education program; member services such as video magazine PLMA Live.EU International e-scanner; market research data, and industry studies.