The Private Label Manufacturers Association (PLMA) is a non-profit organization founded in 1979 to promote store brands. It is the only trade group of its kind, representing 4,000 member companies in more than 75 countries. In addition to annual, industry-defining trade shows in Chicago and Amsterdam, PLMA offers its members conferences, executive education, professional development, market research, category and channel sales data, consumer surveys, and publications.
PLMA has grown with the industry. Store brand items are now offered in just about every food and non-food grocery category: fresh, frozen and refrigerated food; canned and dry foods; snacks, pet foods, health and beauty care; over-the-counter drugs, cosmetics, household and laundry products; lawn and garden chemicals; paints, hardware, auto aftercare, stationery, and housewares; among other sections in the store.
For most shoppers, store brands represent quality and performance as good as or better than national brands, while offering savings at checkout. As a result, store brands have never been more popular. One of every four products sold in the U.S. today is the retailer’s own brand or label.
For more than 40 years, PLMA’s Annual Private Label Trade Show in Chicago has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programs succeed and grow.
Members include national brand manufacturers that utilize excess capacity to supply store brands; to small manufacturers that specialize in products, and to retailers with their own facilities; from regional manufacturers that supply specific markets; to nationwide manufacturers of store brands across many categories.
PLMA keeps you up-to-date with all the new developments affecting store brands in the U.S. and beyond with its monthly video magazines, PLMA Live! and PLMA Live.EU, and its monthly online newsletter, e-scanner and International e-scanner.
Each year, PLMA gives recognition to outstanding store brand products introduced on the shelves of supermarkets, drug chains, mass merchandisers, wholesale clubs, convenience and specialty retailers from coast to coast, as well as online.
For more than 35 years, PLMA’s annual “World of Private Label” International Trade Show has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programs succeed and grow.
PLMA International Council organizes the "World of Private Label" International Trade Show at the Rai Exhibition Centre in Amsterdam that attracts 2,700 exhibitors and 16,000 visitors; Roundtable Conference; an executive education program; member services such as video magazine PLMA Live.EU International e-scanner; market research data, and industry studies.