Member Perks

A Unique Organization for a Unique Industry

PLMA is the only trade group devoted entirely to promoting the interests of store brands. As a thriving 42-year-old organization, worldwide membership is comprised of thousands of companies encompassing manufacturers of all sizes, along with trade suppliers and brokers. Membership in PLMA helps you build your business, provides you the passport to exhibit at our annual trade shows, creates networking opportunities and includes executive education for professional growth.

How PLMA Benefits You and Your Company

Chicago Trade ShowNew Business Opportunities
We do trade shows and we do them well. Founded in 1979, PLMA’s success is anchored in the  industry-defining trade shows we present annually in Chicago, Amsterdam, and online. PLMA’s  U.S. show attracts private label buyers – retailers, wholesalers and other visitors – who represent hundreds of brick and mortar as well as dot com companies from throughout North America and the world. The vitality of our in-person shows enables participants to see, taste, smell, feel and experience products first-hand and engage in the treasure hunt aspect that is such a key feature of an event that is as dynamic as the industry itself. 

Syndicated Sales Data Now available monthlyUnify Platform
Utilizing IRI’s dynamic, Unify data visualization platform, PLMA members and qualified retailers enjoy 24/7 access to near real-time, customized store brand market data across 317 categories and 967 sub-categories. Monthly, quarterly, annual, trailing 52 weeks you can now mine private brand category, aisle and department performance across multiple time periods, measures and product. IRI’s Unify provides access to market data and analysis tools typically available only to organizations with large research budgets. Unify features an interactive, highly graphic interface to help users better understand market performance and how their businesses can best compete. It also includes a bookmarking feature, tutorials, and other user-friendly tools. The platform is accessible on

plmaliveescanner2Information and Communication
Each month visit to watch reports on the latest industry news stories and happenings.
Information is power. Every month, members browse PLMA’s e-scanner for the latest news on retailers, store brands marketing and merchandising, consumer trends and association activities. Video programming presented monthly on features in-depth coverage of events, trends and interviews with newsmakers and influencers in the private label industry and beyond. Produced 
in-house, PLMA Live! can be viewed anytime, anywhere on your device of choice.

PLMA’s Sustainable Store Brands October 6 & 7, 2022 Sustainable
The focus to tackle sustainability now touches every aspect of manufacturers and retailer and wholesaler operations. Join us in October over 2 mornings, on Zoom, for PLMA Sustainable Store Brands program. The topics and speakers will focus on sustainably for and with consumers, alliance development, packaging, sourcing, innovation, and other important initiatives. Join us and dive into the development of a sustainable private brand partnership between retailers, suppliers, and manufacturers. 

ConferencesImageConferences 2022 Annual Meeting and Leadership Conference 
Two popular legacy programs flank the Chicago Trade Show on the event calendar. Each spring, at PLMA’s Annual Meeting and Leadership Conference, registrants from all sectors of the industry gather to discuss current issues, trends and prospects for the future; while each fall at PLMA’s Washington Conference, attendees engage in a dialog with lawmakers and regulatory officials whose actions can influence retailing and the private brand business. Both events facilitate networking to maintain and build relationships within the industry. PLMA Members enjoy exclusive access and discounted pricing for both annual conferences.

Executive Education LogoExecutive Education
PLMA’s Executive Education Program has provided learning, industry insight and inspiration for critical thinking since 2001. The curriculum is created exclusively for executives involved in sales and marketing, sourcing, procurement, product development, packaging, promotion and merchandising of store brands. Nearly 1,900 professionals have graduated from the program thus far. Classes are suitable for new hires, those who built their careers working for national brands, and anyone who wants to refresh their knowledge, broaden their focus, and sharpen their ability to think strategically.

Professional Development Spring 2022LunchLearn
Now, members can also advance their professional development by participating in our new “Lunch& Learn” online speaker series. Registrants nourish their intellect and satisfy their hunger by attending multiple, one-hour, interactive midday sessions that are designed to future-proof your private brands business and help ensure your success for years to come. One recent Lunch & Learn participant commented: “The advice was straightforward and the presenter easy to follow. Sometimes things are made more complicated than they should be. It was also nice to have a wide array of people participating—retailers, wholesalers and suppliers.”


Mplmalogoyellowborder2embers Only
In addition to the new IRI’s Unify market research platform, through a completely redesigned website – -- member companies have access to a centralized portal of other information and services that include directories for trade shows, brokers, and suppliers, as well as archives for recent, PLMA-generated consumer research studies and publications. 
Join PLMA Click at right to become a member.
To learn more about member benefits, please visit or contact Barbara Cruz at (212) 972-3131, ext. 1225 or