Member Perks


PLMA is the only trade group devoted entirely to promoting the interests of store brands. As a thriving 44-year-old organization, worldwide membership is comprised of thousands of companies encompassing manufacturers of all sizes, along with trade suppliers and brokers. Membership in PLMA helps you build your business, provides you the passport to exhibit at our annual trade shows, creates networking opportunities and includes executive education for professional growth. 

                         How PLMA Benefits You & Your Company

Chicago ts 2022New Business Opportunities

We do trade shows and we do them well. Founded in 1979,PLMA's success is anchored the industry-defining trade shows we present annually in Chicago, Amsterdam, and online. PLMA’s U.S. show attracts private label buyers – retailers, wholesalers and other visitors who represent hundreds of brick and mortar as well as dot com companies from throughout North America and the world. The vitality of our in-person shows enables participants to see, taste, smell, feel and experience products first-hand and engage in the treasure hunt aspect that such a key feature of an event that is as dynamic as the industry itself.

Syndicated Sales Data Now available monthlyIRI

Utilizing IRI’s dynamic, Unify data visualization platform, PLMA members and qualified retailers enjoy 24/7 access to near real-time, customized store brand market data across 317 categories and 967 sub-categories. Monthly, quarterly, annual, trailing 52 weeks you can now mine private brand category, aisle and department performance across multiple time periods, measures and product. IRI’s Unify provides access to market data and analysis tools typically available only to organizations with large research budgets. Unify features an interactive, highly graphic interface help users better understand market performance and how their businesses can be best compete. It includes a bookmarking feature, tutorials, and other user-friendly tools. The platform is accessible on

PLMALive and e-scannerInformation and Communication

Each Wednesday visit to watch reports on the latest industry news stories and happenings. This video programming features in-depth coverage of events, trends and interviews with newsmakers and influencers in the private label industry and beyond. Produced in-house, PLMA Live! can be viewed anytime, anywhere on your device of choice. Twice monthly, members browse PLMA’s e-scanner for the latest news on retailers, store brands marketing and merchandising, consumer trends and association activities. Information is power.

PLMA’s Sustainable Store Brands October 6 & 7, 2022Sustainable Store Brands

The focus to tackle sustainability now touches every aspect of manufacturers and retailer and wholesaler operations. Join us in October over 2 mornings, on Zoom, for PLMA Sustainable Store Brands program. The topics and speakers will focus on sustainably for and with consumers, alliance development, packaging, sourcing, innovation, and other important initiatives. Join us and dive into the development of a sustainable private brand partnership between retailers, suppliers, and manufacturers. 

ConferencesImageAnnual Meeting and Leadership Conference

Following November’s Chicago Trade Show, each spring, PLMA’s Annual Meeting and Leadership Conference attracts registrants from all sectors of the industry who gather to discuss current issues, trends, and prospects for the future Facilitate your networking, build new relationships, and maintain your current connections. PLMA members enjoy exclusive discount pricing.

Executive Education Logo

Executive Education

PLMA’s Executive Education Program has provided learning, industry insight and inspiration for critical thinking since 2001. The curriculum is created exclusively for executives involved in sales and marketing, sourcing, procurement, product development, packaging, promotion and merchandising of store brands. Nearly 1,900 professionals have graduated from the program thus far. Classes are suitable for new hires, those who built their careers working for national brands, and anyone who wants to refresh their knowledge, broaden their focus, and sharpen their ability to think strategically.

 Professional Development Spring 2022LunchLearn

Now, members can also advance their professional development by participating in our new “Lunch& Learn” online speaker series. Registrants nourish their intellect and satisfy their hunger by attending multiple, one-hour, interactive midday sessions that are designed to future-proof your private brands business and help ensure your success for years to come. One recent Lunch & Learn participant commented: “The advice was straightforward and the presenter easy to follow. Sometimes things are made more complicated than they should be. It was also nice to have a wide array of people participating—retailers, wholesalers and suppliers.”


 Members Only

In addition to the new IRI’s Unify market research platform, through a completely redesigned website – -- member companies have access to a centralized portal of other information and services that include directories for trade shows, brokers, and suppliers, as well as archives for recent, PLMA-generated consumer research studies and publications.