Welcome to PLMA's e-scanner newsletter – News, Insights, Inspiration and Happenings

By Carol Angrisani, Editor and PLMA Content Producer, cordonez@plma.com.

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NEWS ROUNDUP
Submit a Ballot for The Private Label Hall of Fame

The nomination period is open for PLMA’s Private Label Hall of Fame, Class of 2026.

Click here to submit a ballot. The deadline is March 2.

Presented by PLMA and Store Brands, the prestigious Hall of Fame was created by PLMA in 2006 to honor and celebrate distinguished members of the private label industry for their achievements, innovations and contributions. The Hall of Fame currently has more than 120 inductees.

The 2026 honorees will be recognized in four categories:

  • Lifetime Achievement
  • Private Brand Champion
  • Private Brand Innovator
  • Next Gen Private Label Leader

Eligible candidates include retailers, wholesalers, manufacturers, suppliers, the trade press, market researchers, and others who have been invaluable to the private label industry.

The Class of 2026 will be inducted at PLMA’s Annual Meeting and Leadership Conference, April 15-17 in Bentonville, AR

Profiles on all honorees will be featured in the Hall of Fame section of plma.com and on StoreBrands.com.

Sales Alert: New Market Data

Overall Sales Figures:

Store brand unit sales in the U.S., building on strong 2025 momentum, posted a solid 2.3% gain for the 52-week period ending January 25, 2026 when, according to Circana's first 2026 report to PLMA, national brands grew 2.4% over the same period.

Department Overview:

Of the 11 departments covered on a monthly basis, eight of the departments showed store brand dollar growth and seven had unit growth for the four week-period ending January 25.

Store Brand Dollar Growth

Beverages showed the largest dollar growth in January with 10.4%, followed by Liquor (8.9%), Beauty (6.7%), Frozen (4.6%) and General Food (3.7%). The other nonfood departments showing private label dollar growth over the first 4 weeks of the year included General Merchandise (3.6%), Pet Care (1.9%) and Home Essentials (0.9%).

Store brands also started the year with unit growth, especially in food departments.

Liquor (9.2%), Beverages (6.1%), Refrigerated (3.7%) and Frozen (1.8%) had strong growth.

Pet Care (1.8%), General Food (1%) and Beauty products (0.3%) rounded out the list.

The PLMA/Circana Unify+™ monthly reporting tool provides topline insight into private brand department and category trends in dollars and units. PLMA members and retailers receive complimentary access. Click here for details on how to become a member and access the data.

Grocers Position Stores as Health, Wellness Destinations

From informational webinars to nutrition scoring systems, food retailers continue to support their shoppers’ health and wellness journeys both in-store and online.

Stop & Shop provides access to licensed registered dietitians via free webinars. Topics include “Eating Healthy on a Budget” and “Losing Weight and Keeping It Off.”

Store brands are prominently featured throughout the webinars. Shoppers earn reward points for attending.

“We're committed to supporting your health and wellness, and we’re proud to offer this valuable service at no cost to our customers,” Stop & Shop says in promotional materials.

Meanwhile, Harris Teeter’s new “Happier, Healthier” initiative spans the entire store and includes pharmacy expertise, nutrition coaching, and Harris Teeter’s selection of products, including its new Simple Truth Protein line.

Aldi Tops Rankings of Fast-Growing Store Brands

Aldi dominates the Top 10 list of Numerator's fastest-growing private label brands.
The Top 10 list includes four Aldi brands: Nature’s Nectar (No. 5), Earthly Grains (No. 7), Happy Harvest (No. 8), and Fremont Fish Market (No. 9).

The ranking is based on proprietary Numerator consumer data, including survey, psychographics, and purchase metrics, to spotlight a variety of high-performing brands that experienced noteworthy growth in the U.S. market as a whole or overperformed with select consumer groups in the past year.

Target, meanwhile, has two brands on the Top 10 list:  Gigglescape and Dealworthy ranked No. 1 and No. 4, respectively.

The full list:

  1. Gigglescape (Target)
  2. Well Market (CVS)
  3. Bettergoods (Walmart)
  4. Dealworthy (Target)
  5. Nature's Nectar (Aldi)
  6. Family Wellness (Family Dollar)
  7. Earthly Grains (Aldi)
  8. Happy Harvest (Aldi)
  9. Fremont Fish Market (Aldi)
  10. B Pure (Dollar Tree)

Aldi’s strong positioning in the Top 10 comes a time when Aldi announced that it is opening over 180 stores this year. With its increased footprint, by the end of 2026, ALDI will operate a total store count of nearly 2,800, pushing it closer to its goal of 3,200 stores by the end of 2028.

March 19 Lunch & Learn: Kerry’s 2026 Taste Charts
Finding Your Flavor Edge

Kerry’s 2026 Taste Charts will be shared at PLMA’s March 19 Lunch and Learn, entitled “Finding Your Flavor Edge.”

Presenter Jocelyn Carter - Kerry’s Senior Strategic Marketing Director, Direct to Retail - will discuss how the 2026 Taste Charts serve as a blueprint for building the next generation of private brand innovation.

The 2026 Charts spotlight “What’s Now, What’s New, and What’s Next” across seven categories. They reveal dominant flavors, the fastest growers, and emerging profiles poised to break through in the next 12 months.

“From this session, I want attendees to walk away with a clearer understanding of how the 2026 Taste Charts distill an increasingly complex flavor landscape into intuitive Now / New / Next signals—giving us a sharper, more strategic way to guide private label development, simplify decision making, and spark more meaningful conversations about where their categories can go next,” Carter said.

The presentation will be held online at 12:30 p.m. EST.

Click here to register.

2026 Private Label Report: $282.8 Billion in Sales

U.S. sales of store brands increased slightly more than $9 billion to a record $282.8 billion in all outlets last year compared to 2024, according to PLMA's just-released 2026 Private Label Report, based on exclusive Circana Unify+™ data.

Entitled "Store Brands: A Bright Beacon In U.S. Retail Landscape," the report documents new levels of growth for the U.S. store brands industry. Click here to read it.

It reveals that store brand dollar sales increased nearly three times the rate of national brands, climbing 3.3%, compared to a gain of only 1.2% for their national brand counterparts for the 52 weeks ending December 28, 2025.

Store brand unit volume was up by 434.3 million to 68.7 billion, also setting a new record. This represents a 0.6% rise, while national brands declined by -0.6%.

In store brand unit sales gains, the best performing department for 2025 was Pet Care, up 5.4%, followed by Liquor +4.4%; Beverages, +2.3%; Frozen, +0.9%; Refrigerated, + 0.7% and General Food, +0.2%.

In dollar sales, seven departments finished ahead of the prior year. The Refrigerated department expanded the most, gaining 6.1% in store brand revenue, followed by Beverages, +4.8%; Pet Care, +3.7%; Beauty, +2.8%; Frozen, +2.4%; General Food, +1.6% and General Merchandise, +0.9%.

Watch our news report on the sales data here:

Store Brands Month Received Strong Industry Support

Throughout the month of January, retailers, wholesalers, and suppliers encouraged shoppers to explore, try, and buy store brands in celebration of the second annual Store Brands Month.

In-store messaging, digital promotions and social media posts brought the campaign to life nationwide.

“The energy and commitment behind this program continue to push it forward and make its impact grow,” said PLMA President Peggy Davies.

Among many other examples:

-All month long, Albertsons offered 5 times the reward points on more than 1,000 store brands, including Signature Select, O Organics and Open Nature.

Casey’s offered a “Buy One, Get One Free” promotion on select store brand products each Wednesday.

-Giant Eagle ran a “Buy Two - Get 1 Free” offer on all its store brands. Its website featured images of various Giant Eagle-brand products, including pasta, bagged salad and cheese.

-At K-VA-T Food Stores, shoppers who purchased $20 in store brands in a single transaction were entered to win free groceries for a year, a $7,800 value.

-In a LinkedIn post, Walgreens said its owned brand products have been an integral part of its heritage since 1901 when Charles R. Walgreen opened his first store.

Here's a partial list of these and many other companies that celebrated Store Brands Month:


Albertsons
Associated Wholesale Grocers
Casey’s
Daymon
Federated Group
FedUp Foods
Gehl Food and Beverage
Giant Eagle
KDV Label
K-VA-T Food Stores
Lassonde 
MIC Food Group
Perrigo
Save A lot
Subco Foods 
Topco Associates 
Walgreens
UNFI


Watch our news report on Store Brands Month here:

 

Ideas and Inspiration: Rouses, Sprouts, UNFI

Real Root by SproutsThe Real Root line from Sprouts includes moisturizing bar soaps, including Patchouli & Lime and Sea Kelp & Sea Salt.

Rouses Markets has a line of infused extra virgin olive oil. Flavors include Garlic, Red Pepper, and Truffle.

Frozen Protein Waffles and Protein Instant Oatmeal are among the new health and wellness products from UNFI.

Trending: Flavored Granola

Weis Markets has introduced Blueberry Vanilla granola under its Weis by Nature organic line.

Store Brand Shoutout: Topco / Southeastern Grocers

Every month, e-scanner will highlight two PLMA Salute to Excellence Award® winners for store brand creativity and innovation. Click here to view the full list of winners.

Food: Southeastern Grocers Know & Love Broccoli & Cheese Tots

Company:
Southeastern Grocers
Brand:
Know & Love
Product:
Broccoli & Cheese Tots
Nonfood: Topco’s TopCare knee sleeve with copper-infused technology provides compressions for athletic and everyday wear.
Knee Sleeve with Copper Infused Technology
Notable Quotable: Elisa Sloss, Hy-Vee
“Nothing But The Truth delivers on Hy-Vee’s promise to make healthy living accessible and affordable.”

- Elisa Sloss, assistant vice president of Hy-Vee’s HealthMarket department and dietitian services, said of Hy-Vee’s new “Nothing But The Truth” brand.

The health-forward product line is designed to meet the growing consumer demand for transparency, taste and value in the better-for-you food space.

In Case You Missed It: Year-Ahead Panel Discussion

PLMA convened a year-ahead panel discussion featuring three industry veterans to discuss similarities between the current economic landscape and 1970s-style stagflation.

Watch it here:

Seasonal News: Valentine’s Day Sweets and Eats

Good & Gather heart-shaped pasta and Favorite Day strawberry cake pop kit are among the limited-edition Valentine’s Day groceries at Target.

Other retailers have also introduced special products to celebrate the romantic occasion.

At Aldi, for instance, there’s Southern Grove freeze dried strawberries with cocoa-flavored yogurt coating and Millville dark chocolate raspberry truffle granola.

Events

Step into the future of flavor with Kerry’s 2026 Taste Charts, your blueprint for building the next generation of private brand innovation. The 2026 Charts spotlight What’s NOW, What’s NEW, and What’s NEXT across seven categories, revealing dominant flavors, the fastest growers, and the emerging profiles poised to break through in the next 12 months.