Over the past two years, exhibitor and visitor attendance at PLMA’s Annual Private Label Trade Show has increased about 30%.

The 2025 “Store Brands Marketplace” Private Label Trade Show, Nov. 16-18 in Chicago, will feature more than 35,000 food and nonfood products, 3,000 booths and 1,900 exhibitors.

More than 100 new booths have been added to the Show floor this year, after increasing in number by over 200 booths last year.

New-to-market product, packaging and flavor trends can be seen in the New Product Expo at the 2025 PLMA Show.

This special showcase at the Show features hundreds of new foods, beverages, household goods, personal care products and much more. The name and booth number of each exhibitor are conveniently located next to each product.

Both domestic and international exhibitors submitted items for consideration. Products were selected based on the level of innovation, sourcing, sustainability and packaging.

Some of the trends this year include functional foods, including added protein in cereal and other foods.

Watch our news report on the New Product Expo here:

Visitor registration is open. Click here for more information.

Wine and spirits products will have their own special section at PLMA’s 2025 Private Label Trade Show, November 16-18, Chicago. Nearly 30 suppliers of adult beverages will exhibit there, a substantial increase over last year's total, said Dan Weil, PLMA's Chicago Show Director.

A partial list of exhibitors in the section includes Agave Azul San Jose SA de CV, Bear Creek Winery, Bespoken Spirits, Beveland, Blakes Beverage Co., Casa Vinicola Zonin SPA, Destiladora de Alcoheles y Rones SA, Endless West, Fior de Sole, Four Feathers Wine Services, Frey Vineyards Ltd., Galloway Co., Jackson Purchase Distillery, La Destilera Craft Spirits, Latitude Wines, Nexterra Wine Co., Nosio SPA, Pampa Beverages, Raventos Codorniu USA, RM Wineries, Sas Establissments Geyer Freres, Sonoma Bespoke, Spirits Lux, Te Pa Family Vineyards Ltd., Two Trees Distilling Co., Van Lovern Family Vineyards, and Zidela Wines Pty Ltd.

Wine and spirits exhibitors can be found with PLMA's Show Navigator, a tool that gives registered retailers and visitors category-by-category listings of exhibitors and products.

“The surge we’re seeing reflects growing consumer demand for private label wine and spirits — including alcohol-free options — across a broad range of retail channels,” said Peggy Davies, PLMA President. “From supermarkets and drugstores to club, convenience, discount, and limited-assortment stores, shoppers are increasingly turning to retailers’ own brands as these brand owners emphasize innovation, premiumization, and value as key points of differentiation.”

Visitor registration is open. Click here for more information.

Along with food and beverages, a vast assortment of nonfood products will be on display at the 2025 PLMA Show. These include OTC pharmaceuticals, vitamins and wellness products, skin and sun care, first aid, nail and hair care, household cleaners and paper goods. Assorted accessories, devices, kitchenware, and general merchandise.

Plus, there will be a special Self-Care & Wellness section on the Show floor.

In advance of the show, PLMA hosted a Self-Care & Wellness webinar featuring Anna Keller, an analyst at Mintel.

Keller said there are new opportunities for beauty and personal care (BPC) products due to the unique shopping behaviors of today’s younger consumers.

Over ten months of 2025, store brands outpaced national brands in both YTD dollar sales and unit sales, according to YTD data from Circana ending October 13. Circana provided the data exclusively to PLMA.

In dollar sales, store brands increased nearly four times the rate of national brands, moving up 3.7% vs a gain of 1.1% for the brands. In unit sales, store brands also outdistanced national brands, rising 0.3% compared to a decline of 0.7% for the brands.

Looking at market shares, store brands came in at 21% in dollar sales and 23.1% in unit sales. PLMA now projects that total store brand revenue in all U.S. retail outlets for FY 2025 will approach $280 billion, which would set a new record.

In results among the ten product departments that Circana tracks for PLMA, for the trailing 52 weeks ending October 5, the Refrigerated section increased the most in store brand dollar sales, up 9.9%; followed by Beverages, plus 4.1%, Pet Care, ahead 3.1%, and Frozen, ahead 2.4%. In store brand unit sales, Pet Care was the top performer at plus 4.5%, followed by Beverages, up 2.7%, Home Care, ahead 1.5%, and Frozen, up 1.1%.

Fiber is increasing in popularity as consumers seek gut health, holistic digestive wellness and natural ways to feel fuller longer, according to the Top Food Trends for 2026 by Whole Foods Market’s Trends Council. That’s why more products with added fiber are hitting store shelves, including prebiotic beverages like 365 by Whole Foods Market Organic Caramelized Pineapple Prebiotic Soda.

 

 

 

 

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-Heinen’s organic, gluten-free cereal comes in several varieties, including Multigrain Flakes, Raisin Bran; and Honey O Rings.

-Kroger is celebrating the 25th anniversary of its $2.9 billion Private Selection brand. New products include Mini Seedless Cucumbers, Peanut Butter Cups, Fire Roasted Poblano Ranch Salad Dressing, Premium Skillet Penne Primavera & Chicken, Spicy Maple Bourbon Pickle Chips, and a Grab & Go American Sandwich Combo.

-Price Chopper’s PICS store brand coffee is the #1 selling item in the coffee aisle, the retailer announced on social media. Fun flavors include Sinfully Nutty, Jamaican Me Happy and Chocolate Raspberry.

“In the winter months, you have the chillier weather and the warmth of the holiday season. We wanted (shoppers) to experience that comforting first sip of your morning cup of coffee with warm spices.” 

-Tarisha Gray, research and product development manager, Publix, said about the chain’s new holiday limited-edition Publix-brand ice cream. Varieties include Deep Dish Apple Pie, Bourbon Eggnog; Marshmallow, Candy Cane & Cookie Blast; and Peppermint Stick.

Fifty North America retailers nominated new foods, beverages and nonfoods products for a prestigious PLMA Salute to Excellence® Award.

52%

This is the percentage of GLP-1 users who reported a goal of losing at least 15 pounds, and these households reduced spending by 10% across 100+ categories in Grocery, QSR, and Tobacco sectors within six months of adoption, according to quarterly data from July 2024 through July 2025 from Numerator’s GLP-1 Trends Hub.

At the same time, weight-loss focused users increased their spending in health-related categories such as protein shakes (38%), bone health (23%), superfoods (58%), and digestive health (6%) relative to comparable non-user households.