Some of the largest snack categories in convenience stores are well-represented by store brands, including pretzels (35% private label share of all units sold) and pork rinds (16%), along with potato chips (6%) and snack nuts (5%). Store brand sales for the 52 weeks ending June 15 in popular snack sectors were potato chips ($95m), pretzels ($85m), pork rinds ($31m), and snack nuts ($29m).
Store brands are also big players in other c-store categories and departments. Store brands owned a 34% share of all products sold in the Refrigerated section and 19% of selections in Frozen, for the 52 weeks ending June 15, per Circana. Total store brand sales in those departments amounted to $1.5 billion.
Store brands also accounted for 6% of General Food items and 3% of Beverages sold in the channel, producing another $2.2 billion in revenue.
Travel stops and convenience stores are popular destinations for summer travelers in search of food, drinks and snacks. In our new PLMA Live! news report, we share details on the latest store brand offerings for summer travelers at Wawa, 7-Eleven, BP and Buc-ee's. Watch here: