FOR IMMEDIATE RELEASE
Contact: press@plma.com
PLMA Trade Show Experiencing Strong Growth
NEW YORK (October 21, 2025) - Over the past two years, exhibitor and visitor attendance at PLMA’s Annual Private Label Trade Show has increased about 30%.
The 2025 “Store Brands Marketplace” Private Label Trade Show, Nov. 16-18 in Chicago, will feature more than 35,000 food and nonfood products, 3,000 booths and 1,900 exhibitors.
More than 100 new booths have been added to the Show floor this year, after increasing in number by over 200 booths last year.
“PLMA’s annual Private Label Trade Show has experienced significant growth and success,” said PLMA President Peggy Davies. “Every year, it provides new opportunities for the private label industry to thrive.”
The Show is so powerful that it has been consistently recognized by Trade Show Executive magazine as a Gold 100 designee, placing it among the largest shows conducted annually in the U.S. The Show has climbed significantly in the rankings over the years as it becomes stronger and larger.
“The Private Label Trade Show is the leading source for private label product sourcing and insights - all under one roof,” Davies said.
The highlight of this year’s high-value speaker lineup is the Nov. 17 Keynote Breakfast featuring Joel Rampoldt, CEO of Lidl US.
The full speaker schedule:
SUNDAY, NOVEMBER 16 - 2 p.m.:
-“Key Principles for Private Brand Excellence”
Rachel Dalton, Head of Retail Insights North America, Kantar
- “Innovation and Trends in Private Label”
Neil Saunders, managing director, Retail GlobalData
- "Break the Silos & Beyond the Spreadsheet: Unifying Inventory and Production Planning"
Aaron Ennest, Supply Chain and Operations Senior Consulting Manager, Plante Moran, PLLC
-Panel Discussion: “Behind the Brand: The Critical Role of Private Label Manufacturers in the Convergence of Health, Beauty and Wellness”
Moderator: Mitchell Collens, Director, AlixPartners
Panelists:
- Sara Fellows, Senior Director of Social Media at mdg
- Kristin Hornberger, EVP & Practice Leader, Wellness, Beauty & Homecare, Circana
- Harrison Pappas, CEO, Arizona Nutritional Supplements
- Daniel Sasu, Commercial Leader, Private Label, Distribution & Inside Sales, Westchester, Ingredion Incorporated
MONDAY, NOVEMBER 17- 8 a.m.
-Keynote Breakfast
Joel Rampoldt, CEO of Lidl US
TUESDAY, NOVEMBER 18 - 8 a.m.
-Retail Trends Breakfast
Hunter Thurman, Founder and President, Alpha-Diver
Click here for more details.
The Show is the premier event for the private label industry, uniting private label professionals from the U.S. and around the globe to shape the future of store brands in all retail formats, including online.
In total, the Show will have 50+ country pavilions and about 900 international suppliers. Exhibitors will represent 60+ countries in Europe, Latin America and Asia.
They will showcase products from a wide range of categories - including foods, beverages, wine & spirits, refrigerated and frozen foods, sustainable packaging, functional beverages, health, beauty and household goods, self-care and wellness, snack items, baby products, pet care, kitchenware, convenience foods and grab-and-go items, vegan, organic and specialty products and much more.
This year, there will be two special sections on the Show floor:
-Wine & Spirits
-Self-Care & Wellness
Along with the exhibit hall, on-site displays include:
- PLMA’s Idea Supermarket®, featuring the latest product and packaging trends from around the globe.
- New Product Expo, a showcase of select product and packaging innovations from companies exhibiting at the show.
- PLMA's 2025 Salute to Excellence Award® Winners, an exhibit of retailer food and non-food product innovations chosen as best private label product in their categories by industry and consumer judges.
Visitor registration is open. Click here for more information.
About PLMA
The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 5,200 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. An advocate for the industry, PLMA created Store Brands Month, a nationwide collaboration of retailers, wholesalers, and private label suppliers, promoting store brand products to the country's grocery shoppers. The month-long event focuses on increasing consumer attention to the quality, value and innovation of store brand products across all categories within brick and mortar and online retail formats. For more information, visit plma.com, plmainternational.com, and follow PLMA:
