From skincare to makeup: The beauty market shines. Retailers in all channels are offering head-to-toe solutions for the beauty consumer. Among many other examples:
- Aldi: Lacura day and night cream and makeup-removing towelettes.
- Sephora: The Sephora Collection includes makeup, tools, skin care products and more. New items include a lacquer lipstick, cream contour stick, volumizing mascara, eyeshadow primer, and clear false eyelash glue.
- Target: Goodfellow & Co men’s grooming products, including shampoo, conditioner, beard oil and facial scrub.
- Albertsons Cos.: Signature Care cherry almond scented lotion, oil-free eye makeup remover, foaming facial cleanser and dry touch sunscreen lotion.
- CVS Pharmacy: one+other self-care staples, including barber shears, nail shapers, nail clippers, cotton balls and slant tweezers.
- Family Dollar: Levitate Beauty, a collection of cleansers, serums, moisturizers, and more.
These and many other categories and segments will be showcased in a dedicated beauty and cosmetics pavilion at PLMA’s “The Store Brands Phenomenon 2024 Annual Private Label Trade Show, November 17-19 at the Donald E. Stephens Convention Center, Chicago.
Beauty and cosmetic products will join foods, beverages and other nonfoods on exhibit at the Private Label Trade Show. More than 1,700 exhibitors and 2,800 booths will also showcase wine and spirits, shelf-stable foods and beverages, refrigerated and frozen foods, flavors and ingredients, authentic international foods and nonfoods, self-care, baby care, household goods, kitchenware, general merchandise, sustainable packaging, pet care, and much more.