Private Label Manufacturers Association
Store brands reached all-time highs in both unit and dollar share during the first six months of 2024, compared to the same period a year ago, according to Circana sales data provided exclusively to PLMA.
Unit market share grew to 22.9%, while dollar market rose to 20.4%.
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“From freshly harvested chiles with varying levels of spice, to Hatch inspired sushi and seasoned burgers ribs and chicken, this is a seasonal experience not to be missed."
- Dan De La Rosa, Kroger's group vice president of Fresh Merchandising, talking about the company’s Hatch Chile promotion. The retailer has introduced a limited-time line of Private Selection® Hatch Chiles. The chiles are picked, packed and shipped in a single day, hitting shelves in as little as 24-hours after harvest.
Other items include Private Selection® Hatch Chile Ranch Petite Potatoes, Private Selection® Citrus Hatch Ancho Chile Street Corn Kit, Summer Hatch Chile Sushi Roll and Meat District Hatch Chile Burgers.
Overall grocery sales in first half of the year, up 3.8% compared to First Half of 2023. Digital sales were up 2.4% to $61 billion.
Source: State of Digital Grocery Performance Scorecard by Grocery Doppio
Retailers are collaborating with renowned wine makers for new private label wines. New Seasons Market, for instance, partnered with Rodrigo Serrano, a noted winemaker from Argentina, for its Partners in Crime Malbec. The wine won a PLMA 2024 International Salute to Excellence Wine Award.
- Markers, crayons, colored pencils and glue are among the items in Meijer’s new store brand school supply line.
- 7-Eleven provides a taste of the bayou with its new line of 7-Select New Orleans-Style chips. The chips come in two flavors: Bayou Original and Spicy Bayou Blaze.
- Price Chopper is running a “Summer Friday Freebie” promotion. Each Friday, until August 30, it offers an e-coupon for a free PICS store brand product with any $15 purchase. PICS-brand ketchup, seltzer and frozen fruit bars are among the items that have been offered for free.
Nearly all (97%) shoppers taking GLP-1 inhibitors like Ozempic reduced their grocery spending in 2024 by an average of 11%, according to Grocery Doppio’s State of Digital Grocery Performance Scorecard for the First Half of 2024.
Spending on snacks and confectionary (-52%) dropped the most, followed by prepared baked goods (-47%), and soda/sugary beverages (-27%).
However, these shoppers increased their purchase of lean proteins (+27%) and special diet foods/meal replacements (+19%).
Grocers plan to respond to this trend by altering their assortment (77%), increasing health-oriented digital marketing (71%), and providing in-store nutritional education (43%).
The delivery category of the online grocery market jumped 18% to $2.9 billion in sales in June, vs. the same month last year, according to the Brick Meets Click/Mercatus Grocery Shopper Survey.
“Delivery’s strong performance in June likely benefited from the promotional offers made last month, first by Instacart and then by Walmart,” said David Bishop, partner at Brick Meets Click. “These promotions focused on delivery and offered deep discounts on each service’s annual membership fees, which helped boost both MAUs and order frequency for delivery and for Walmart.”
Among other results:
- Total online grocery sales reached $7.7 billion in June, up 8% year-over-year for the month.
- The pickup category had sales of $3.5 billion, essentially unchanged on a year-over-year basis.
- Ship-to-home sales were up nearly 10% to $1.3 billion for the month.
More than three-quarters (77%) of consumers believe that product information is important when making a purchase, according to a survey by GS1 US, the neutral not-for-profit information standards organization, best known as the administrator of Universal Product Code (UPC) barcodes.
Additionally, 79% of shoppers are more likely to purchase products with a scannable barcode/QR code (via smartphone) that provides the information they want.
Last month, GS1 US commemorated the 50-year "Scanniversary" of the barcode. Today, the barcode identifies over 1 billion products and is used more than 10 billion times daily.
The expected value of the social-commerce market in the United States by 2027, from $67 billion today. Social-commerce is the amount spent on purchases made through various social media platforms.
Source: McKinsey & Company’s “State of the Consumer 2024: What’s New and What’s Next” report.
