Grant Steadman, president of North America for dunnhumby, has given an exclusive interview to PLMA Live! about dunnhumby’s annual Retailer Preference Index (RPI). The exclusive interview can be found here.
For the second year in a row, Amazon has topped the RPI ranking, which is based on an online survey of 10,000 households and grocery retailer performance in various categories and how it creates emotional bonds with customers, as well as their short-term and long-term financial performance.
In addition to Amazon, H-E-B, and Market Basket both finished high in the survey, coming in at second and third place, respectively. Wegmans landed the fourth spot in the index, and it was the first time the grocer appeared in the RPI while Amazon Fresh scored high with consumers and landed in the fifth spot.
The other retailers in the RPI Top 10 in overall customer preference are Aldi, Trader Joe’s, Sam’s Club, Costco, Walmart Neighborhood Market, Target, Publix, Walmart, BJ’s Wholesale and Fareway.
In a press release, Steadman cited the growth of mid-sized grocers finishing higher in the latest survey because of covid and changes in the industry.
“The challenges for most other retailers are significant, but a number of mid-size grocers gained momentum by understanding their customers better and differentiating their offering accordingly,” Steadman said.
“The pandemic has massively accelerated changes in how customers buy their groceries, and their behaviors are continuing to evolve,” said Steadman. “2021 was the year that grocery retail became truly omni-channel. Retailers who delivered on their customers evolving needs in-store and online performed best. This was mostly the larger players, who used their advantages to consolidate their positions.”
The report can be downloaded from the dunnhumby website.