PLMA e-scanner October 4, 2025
Private Label Manufacturers Association
Data Points: Coffee Consumption
American's drink an average of three cups of coffee daily, according to a new report from the National Coffee Association.
The majority of American adults (66%) drink coffee each day than any other beverage, other than bottled water. 85% of past-day coffee drinkers had coffee at breakfast; 82% drank coffee at home; and coffee drinkers consume an average of nearly three cups per day, according to the Fall 2025 National Coffee Data Trends. The report was conducted by Dig Insights on behalf of the National Coffee Association.
Cold/iced and frozen blended coffee also experienced a summer popularity bump, accounting for 31% of all coffee consumed in the June survey (compared to 23% in the survey conducted in January 2025).
Specialty coffee continues to reach new heights in popularity, consumed by a record 48% of American adults in the past day (up from 37% in 2021). Traditional coffee is consumed by 41% of American adults each day (compared to 38% in 2021).
Brewing methods have remained relatively consistent, with drip brewers still the most popular preparation method (38% of past-day coffee drinkers had coffee prepared with a drip brewer), followed by single cup brewers (23%), cold brewing (17%), and espresso machines (11%). Instant and ready-to-drink coffee continue to grow in popularity, with 11% of past-day coffee drinkers having instant coffee (up from 6% in 2021) and 19% having ready-to-drink (up from 9% in 2021).
Additional key findings include:
- Grocery stores are the most popular place to purchase coffee for at-home preparation: 40% of past-day coffee drinkers who made coffee at home bought their coffee at a grocery store, 29% purchased their coffee in a mass merchandiser (also known as “big-box” stores), and 14% bought their coffee online.
- App-based and drive-through purchasing reach record highs: An all-time high 59% of coffee drinkers who bought a coffee out-of-home in the past week purchased it at a drive-through (up 9% since 2024), and 36% ordered through an app (up almost 6% over 2024).
Ideas and Inspiration – Bath & Body Works, H-E-B, Walmart
Along with pumpkin spice-flavored foods and beverages, seasonal nonfoods have hit store shelves:
- At Bath & Body Works, seasonal body care items include “Autumn Drive” body butter and “Sweet Cinnamon Pumpkin” body lotion.
- At H-E-B in Texas, scented candles include “Cinnamon Apple Pie “and “Spiced Apple Cider.”
- At Walmart, the Mainstays line includes “Fall Farmhouse” neutralizing room spray
Watch our related news report here:
Trend Alert: High-Protein Breakfast Foods
| Kroger’s new Simple Truth Protein waffles contain 12 grams of protein per serving. They are part of the new Simple Truth™ Protein line, which includes 80+ products. Other breakfast foods include Simple Truth™ Protein French Toast Sticks. |
Store Brands Outpaced National Brands Through Q3
As PLMA's 2025 Private Label Trade Show approaches, November 16-18, Chicago, the news from the country's retail checkouts remains positive. At the Q3 mark of the year, store brands continued to outperform national brands in both dollar and unit sales, according to September 15 data provided to PLMA by Circana.
Over the first three quarters, store brand dollar sales were up 3.9% and store brand unit sales rose 0.4%, while national brand dollar sales gained 1.3% and national brand unit sales fell 0.5%, vs the same period a year ago. In market share through Q3, store brands were at 21% in dollars and 23.1% in units.
Looking at department results for the 52 weeks ending September 7, store brand dollar sales increased in nine of the 10 sections, led by Refrigerated, +11%, and Beverages, +5%. Store brand unit sales improved in eight departments, headed by Pet Care and Beverages, both ahead 4%. PLMA estimates total store brand volume for all of 2025 will reach $277 billion, which would be a new record.
Lidl US CEO Joel Rampoldt to Keynote PLMA's 2025 Trade Show
Joel Rampoldt, CEO of Lidl US, will deliver the keynote address at PLMA's 2025 Private Label Trade Show, November 16-18 in Chicago.
A business leader with an exceptional record in large-scale retail transformations, Rampoldt has widely recognized expertise in building teams and helping them tackle complex problems in customer offer, marketing, supply chain and financial management.
“I’m honored to get the chance to speak to our suppliers at this year’s PLMA Trade Show,” said Rampoldt. “Here at Lidl US, we value our relationships with our suppliers tremendously and we’re excited to grow with our suppliers as we expand in the U.S.”
Rampoldt joined Lidl US as CEO in 2023. Prior to this, he was a Partner and Managing Director at AlixPartners, where he specialized in improving sales and profitability for retail clients through strategies focused on pricing, promotions, and operational efficiency.
"We are extremely pleased to welcome Joel as our keynote speaker. He is an accomplished and influential retail industry executive who leads a chain that is clearly a growing force in the U.S. market, much as it is in Europe," said PLMA President Peggy Davies.
Lidl, parent of Lidl US, operates more than 12,000 stores in 31 countries, employing more than 350,000 employees globally. It is part of the Schwarz Group, the world’s third-largest retailer.
The supermarket chain is well-known for its focus on private label, easy-to-shop layout and curated product selection that emphasizes essentials and popular items which contribute to budget-friendly, efficient shopping.
Lidl US, established in 2015, is headquartered in Arlington, VA., and operates 190+ stores on the East Coast.
Rampoldt will speak at the 8 a.m. keynote breakfast on Monday, November 17, at the Hyatt Regency O'Hare, which is adjacent to the Donald E. Stephens Convention Center, site of PLMA’s 2025 Private Label Trade Show.
Themed "Store Brands Marketplace," the Show will feature more than 35,000 food and nonfood products, 3,100 booths, and 2,000 exhibitors representing 65 countries.
Store Brand Sales Outpaced National Brands in First 8 Months of 2025
Through the first eight months of 2025, store brands in all U.S. retail outlets maintained a sizable lead over national brands when it came to the rate of both dollar and unit sales gains.
Store brand dollar sales were ahead 4% and store brand unit sales were up 0.3%; by comparison, national brand dollar sales were plus 1.7% while national brand unit sales fell -0.5%, per Circana's year-to-date data ending August 10, provided exclusively to PLMA.
Overall, store brand market shares for the eight months were 21% for dollars and 23.1% for units. PLMA projects that total store brand sales for FY 2025 will approach $277 billion; in 2024, the annual figure was $271 billion, a record.
In Case You Missed It: PLMA President Speaks with Food Business News
Hear about sales trends, membership growth and new programs. In an interview with Food Business News (FBN), Peggy Davies, president of the Private Label Manufacturers Association (PLMA), discussed the group’s growing membership, last year’s record sales, why consumers are responding to store brands and some popular trends in private label.
Notable Quotable: Raquel Isely, Natural Grocers
"We wanted to bring the flavor and the fun this year—and what better way than with our grooviest blend yet?"
- Raquel Isely, vice president of marketing at Natural Grocers, said of its organic private label Pecan Caramel Pie coffee, which was sold for a limited time in August as part of the company’s 70th anniversary celebration.
Data Points: Private Label Sales at Sprouts
Private label products accounted for 24% of total sales at Sprouts Farmers Market in the second quarter of 2025, Curtis Valentine, Chief Financial Officer at Sprouts, announced in the retailer’s Second Quarter 2025 earnings conference call. Total chain sales in the second quarter were $2.2 billion, up $327 million or 17% compared to the same period last year.