Along with food and beverages, a vast assortment of nonfood products will be on display at the 2025 PLMA Show. These include OTC pharmaceuticals, vitamins and wellness products, skin and sun care, first aid, nail and hair care, household cleaners and paper goods. Assorted accessories, devices, kitchenware, and general merchandise.
Plus, there will be a special Self-Care & Wellness section on the Show floor.
In advance of the show, PLMA hosted a Self-Care & Wellness webinar featuring Anna Keller, an analyst at Mintel.
Keller said there are new opportunities for beauty and personal care (BPC) products due to the unique shopping behaviors of today’s younger consumers.
While drug stores and supermarkets dominate as the channels of choice, fashion retailers are emerging.
“Younger consumers are interested in experimenting with BPC (beauty and personal care), especially in non-traditional stores like fashion stores,” she said. “They will purchase a fragrance while buying a coat.”
As an example, Keller cited the Lustre fragrance from Anthropologie.
Keller also discussed the growing interest in premium beauty and personal care products. Consumers are on the lookout for “hero” ingredients – including Vitamin C, Niacinamide and Squalane - across the fragrance, body care and hair care categories. Such products are typically found in skincare products, so this is dubbed the “skinification” trend.
Click here to watch the webinar. Visitor registration for the Private Label Trade Show is open. Click here for more information.