PLMA's 2026 Annual Meeting & Leadership Conference will be held April 15-17, at the Embassy Suites Northwest Arkansas in Bentonville, the birthplace and headquarters of retail titan Walmart.
Themed "Building Brands That Drive Success," the event will focus on Brand Building: Value Proposition and Social Media, Emerging Technologies, Trends in Innovation, Private Brands and Consumer Behavior, and Private Brands: Purpose, Personalization and Performance.
Scott Morris, Walmart's SVP of Private Brands Food, Consumables, and Manufacturing, will deliver the keynote address on The Future of Private Brands. Morris and his team are tasked with positioning Walmart’s Private Brands, strengthening their value proposition, developing quality core and innovative products, and building customer loyalty and holistic cultural support.
Arts, culture, and history abound in Bentonville, a town situated in the northwest portion of the state and in the foothills of the Ozark Mountains. It's accessible from most major cities by air and a short drive from Kansas City, Dallas, Oklahoma City, St. Louis and Little Rock.