Promotional Opportunities

Store Brands Mean Business

All PLMA exhibitors are listed in the online Show Preview and Official Trade Show Program Guide, including company name, address, telephone number, e-mail, website, product lines and two contact names for each company. In addition, PLMA exhibitors can take advantage of the following special opportunities to promote their company and products.

New Product ExpoNew Product Expo and Visitors

Exhibitors can submit their new products for promotion and display in PLMA's New Product Expo. Products selected will be displayed in showcases in a central location during trade show hours and can be viewed by all visitors and exhibitors. Selection is based on the level of innovation of the product submitted.

Buyers List

Thirty days prior to the show, exhibitors receive the preliminary list of registered retail and wholesale buyers. This list can be used to set up appointments with buyers in advance. Exhibitors also receive an updated buyers list upon arrival at the show. This updated list can be used for post-show promotion and sales follow-up.

Online Show Preview and Show Navigator

PLMA’s online Show Preview provides category-by-category listings of exhibitors including full contact details and is made available to all registered retail and wholesale visitors 30 days prior to the show to help them identify exhibitors that they want to visit. In the Show Preview, exhibitors can announce their new products, upload pictures and highlight their standard company listings by ordering online advertising space. PLMA regularly updates the online Show Preview to include the latest additions and adjustments. Once the show starts, the Show Preview turns into the mobile-friendly Show Navigator, which is freely accessible to all exhibitors and visitors.

Advertise in the Official Trade Show Program Guide

Exhibitors can turn the spotlight on their companies and products by advertising in the Official Trade Show Program Guide, which is distributed to the show’s visitors and is used as a desk reference throughout the year. Every advertisement in the Program Guide will also be featured in the Online Show Preview.