For most shoppers, store brands represent quality and performance as good as or better than national brands, while offering substantial savings. As a result, store brands have never been more popular.
According to the latest industry statistics, nearly one of every four food or non-food grocery products sold across the U.S. carries the retailer’s name or own brand and was supplied by a store brand manufacturer.
In 2024, store brand sales rose 3,9%, while national brands were ahead 1%. Annual store brand dollar volume increased by $9 billon, setting a new record of $271 billion for sales in all channels and formats.
Store brand dollar share came in at 20.7%, while unit share was 23.1%. Taking a longer view, from 2021-2024, annual dollar sales of U.S. store brands increased by $51.7 billion, or plus 23.6%, over the past four years.