Tom’s Data Dive

In this monthly feature for PLMA’s e-Scanner, Editor-in-Chief Tom Prendergast examines PLMA’s exclusive IRI/Unify sales data. He compares the latest monthly sales figures vs results from the same month a year ago to see which categories and products are showing growth and opportunities for PLMA members and retailers. This month’s column looks at the latest IRI statistics as of April 17, 2022.

Categories with tens, or hundreds, of million dollars’ worth of store brand sales often grab the industry and media spotlight. Likewise, categories with sales of $5 million or less are often overlooked.

That could be a mistake, as private brand growth in some of these sections could be a leading indicator of growth and opportunity to come. Not to mention that one day they could become larger categories themselves, boasting tens, even hundreds of millions in store brand sales.

Let’s take a look at some of them.

For the four-week period ending April 17, vs the same period a year ago, a number of smaller categories are showing strong store brand gains, and they reflect a wide selection of products.

For instance, sales of hair appliances, like hair dryers and curling irons, have risen 347% in the latest four-week period and reached $1.2 million in dollar sales. This follows 786% category growth over the past 3 months alone.

There are other non-food categories worth a peek. Hair spray/spritz has growth 27% in the past 4 weeks and while sales are under $500K category sales are increasing. Deodorant climbed 29% in dollar sales during the same period and reached $1.3 million in sales. Given the overall size of these categories, it could offer an opportunity for room to grow for store brands.

In food, drinks and drink additives catch the eye. Powdered milk reached $3.3 million in sales with 81% growth; sports drinks increased 59% to reach sales just under $5 million and milk flavoring/cocoa mixes grew 37% and hit $2.9 million in sales.

Other food products in demand included frosting, which rose 53% and attained $1.2 million in sales while rice/popcorn cakes rose 25% and had $3.9 million in sales.

There are many other sectors showing private brand growth over the past month, this is just a sample.

If you want to dive in yourself, all these statistics and more are available to members through IRI’s Unify statistics section on www.plma.com.

Executive Education Program Returns to Campus in June

After two years as an online event, PLMA’s Executive Education Program will take place live and in person on campus at St. Joseph’s University in Philadelphia June 21-22. Over two days, PLMA’s Executive Education Program will focus on current challenges, including supply chain issues, inflation, and what issues may develop as we move forward.

The theme of this year’s program is “Embrace the Change.” Unprecedented forces are impacting nearly every aspect of the grocery industry over the past two years. Product innovation and format development to online ordering and delivery options and pricing strategies have all changed. While better days seem to lie ahead, major transformation and the evolution of all aspects of retailing will remain.

Presenters will include Jac Ross, the Vice President for Own Brands at Sprouts Supermarkets, who will discuss innovations in products and packaging; and John Evans, the Director of Private Brands, GM, HBC, and Non-Foods at Weis Markets, who will examine the role of the retailer in the private label industry.

Since the program’s inception in 2001, more than 2,000 men and women have graduated from PLMA’s Executive Education programs. Classes are perfect for new hires, those who built their careers working for national brands, or any professional in the field who is looking to refresh their knowledge, broaden their focus and sharpen their ability to think and interact strategically.

To register or receive more information about the program, visit PLMA.com or contact Julia Meehan at education@plma.com

Pre-Trade Show Seminar Programme Announced

Prior to PLMA’s “World of Private Label international trade show, which will be held from 31 May-1 June at the RAI Exhibition Centre in Amsterdam, there will be a special seminar programme on Monday 30 May from 14h–16h at the RAI’s Forum room.

Nielsen will give an overview of the latest private label, country-by-country market share data and trends. McKinsey will present new insights and perspectives that will likely shape European grocery retail in 2022 and beyond from its recent ‘State of Grocery Europe: Navigating the Market Headwinds’ report. The winners of PLMA’s Salute to Excellence awards will be announced and there will be a presentation of the findings of PLMA’s new international consumer survey ‘Will Europeans ever shop the same: assessing consumers’ post-pandemic behaviour’.

 

PLMA and St. Joseph's University Welcome You Back to Campus
Within 24 hours at PLMA’s Executive Education program you can dine with and meet the execs behind two of the best store brand programs in the country.
 
Hear from Jim Perkins of Albertson’s and Mike Sherlock of Wawa as they detail the keys to their chain’s store brands success.
 
At the Monday kick off dinner, Perkins will describe his passion for people and relate their importance to corporate success. The next evening, Sherlock will explain how Wawa’s own brands, now a $7 billion business in 980 stores, were developed.
Our Biggest
Strength is
our People
 
Jim Perkins
President, Mid-Atlantic Div.
Albertsons
 
Category Strategies and Marketing Leadership Insights
 
Mike Sherlock
SVP, Chief Product Marketing Officer (Retired) Wawa
 
PLMA’s 2022 Executive Education program will shake off those cobwebs and stimulate your appetite to embrace the change as you and your colleagues develop new ideas. Register now!
In-Person Executive Education Program Returns June 21-22

After two years as an online event, PLMA’s Executive Education Program will take place live and in person on campus at St. Joseph’s University in Philadelphia June 21-22.

The theme of this year’s program is “Embrace the Change.” Unprecedented changes have marked the last two years and while better days seem to lie ahead, major transformation and the evolution of all aspects of retailing will remain.

Over two days, PLMA’s Executive Education Program will focus on current challenges, including supply chain issues, inflation, and what issues may develop as we move forward.

Speakers include Jac Ross, the Vice President for Own Brands at Sprouts Supermarkets, who will discuss innovations in products and packaging; John Evans, the Director of Private Brands, GM, HBC, and Non-Foods at Weis Markets, who will examine the role of the retailer in the private label industry.

To register or receive more information about the program, visit PLMA.com or contact Julia Meehan at education@plma.com

PLMA’s Executive Education Program Returns June 21-22

After two years of being an online event, PLMA’s Executive Education Program will take place live and in person at St. Joseph’s University in Philadelphia June 21-22.

The theme of this year’s program is “Embrace the Change.” Unprecedented changes have marked the last two years and while better days seem to lie ahead, major transformation and the evolution of all aspects of retailing will remain. Over two days, PLMA’s Executive Education Program will focus on all the current challenges, including supply chain issues, inflation, and what issues may develop as we move forward.

Some of the speakers include Jac Ross, the Vice President for Own Brands at Sprouts Supermarkets, who will discuss innovations in products and packaging, John Evans, the Director of Private Brands, GM, HBC, and Non Foods at Weis Markets, examining the role of the retailer in the private label industry, and Professor Sara Williamson, addressing the challenges presented by generational marketing.

To register or to receive more information about the St. Joseph's program, please visit PLMA.com or contact Julia Meehan at education@plma.com

PLMA's ‘World of Private Label’ Open May 31-June 1

There is only a month to go before PLMA’s live and in person 2022 “World of Private Label” International Trade Show at the RAI Exhibition Centre in Amsterdam, The Netherlands, returns on May 31 – June 1.

“The past two years have been exceptionally challenging for the industry but the need for new products, contacts and ideas has never been greater. Private label retains its strong position around the world and the future promises even more private label as retailers expand internationally and take a larger role in marketing themselves and the products that they sell,” says PLMA President Peggy Davies.

“For more than 35 years, the “World of Private Label” Show has brought retailers, wholesalers, and other private label professionals together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programs succeed and grow and 2022 will continue that tradition,” added Davies.

Store brands continues to remain a strong and important part of the European and global markets. Private label now accounts for more than 40% of all products sold in seven European countries and for more than 30% in another nine countries in Europe.

Products on display at the show in Amsterdam will include frozen fresh, and refrigerated foods, beverages, and dry grocery as well as many non-food categories, including cosmetics, health and beauty, household and kitchen, gardening products, and housewares, auto aftercare & DIY. The show floor is divided into separate food and non-food halls to help visitors optimize their time.

For more information, please visit www.plmainternational.com

 

PLMA's "World of Private Label" is back

After the PLMA Global online trade show held from 28-31 March, all eyes are now on PLMA’s next in-person “World of Private Label” International Trade Show, to be held at the RAI Exhibition Centre in Amsterdam, The Netherlands, on 31 May - 1 June. More than 2,500 exhibiting companies from 70 countries, including 50 national and regional pavilions, will be showing their products and innovations, just waiting to be discovered.

Products on display will include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY. The show floor is divided into separate food and non-food halls to help visitors make the most of their time.

For detailed visitor information and registration, please click here.

PLMA Announces New Board Chair, Officers

FOR IMMEDIATE RELEASE 
Contact: press@plma.com 

NEW YORK (April 8, 2022) – The Private Label Manufacturers Association has announced the appointment of Doug Bausch – vice president of sales and marketing at LNK International - as Chair of its Board of Directors. 

Bausch was elected to a one-year term on April 7 at PLMA’s 2022 Annual Meeting. Bausch joined the Board in 2017 and has served in various capacities, most recently as first vice chair. He succeeds Clay Dockery, who led the association for two years and now serves as ex-officio. 

“We are pleased to welcome Doug as Chair of the Board of Directors,” said PLMA President Peggy Davies. “The Association and entire store brand industry will greatly benefit from his experience, expertise and insights.”  

Joining Bausch on the executive committee are Kelly McGolrick, Vice President of Private Label Sales Development at Lassonde Pappas, who was named first vice chair; and Kristal Sevcik, Vice President of Business Development at AmeriQual Group, second vice chair.  

Sevcik rejoins the Board after completing a three-year term in March 2020. 

In addition to Sevcik, other Board members appointed on April 7 are:  

- Jeanine Antiporek - Senior Director, Sales (West), Refresco North America 

- Anthony Biggers - Vice President of Private Label Sales, Simmons Pet Food 

- Julia Buchanan - Vice President, Marketing & Communications, Niagara Bottling 

- Tyler Cook - Senior Vice President of Sales, Shearer's Snacks 

- Daniel David - Executive Vice President of Operations, Global Tissue Group, Inc. 

- Lauren McNamara - Vice President and Assistant General Manager, Plant-Based Food & Beverage, SunOpta 

 

All were appointed to three-years terms, except Daniel David, who fills an unfilled term for one year.  

Additionally, broker and supplier representatives were named to the board for the 2022-2025 term:  

-Mark Cohen, Senior Director, Marketing, FoodChain ID (supplier representative) 

-Anthony Schelich of Marketing Concepts Group (broker representative) 
 

Visit plma.com to view the full list of board members.  

In other news from the annual meeting, Davies delivered a report on the state of the association. 

Acclaimed speaker and “change navigator” April Rinne delivered the keynote presentation, titled “Leadership, Relationships and Partnerships in a World of Flux.”  

About PLMA:   
The Private Label Manufacturers Association is a non-profit organization founded in 1979 to promote the store brands industry. It is the only trade group of its kind, representing 3,500 member companies in more than 75 countries. In addition to annual, industry-defining trade shows in Chicago and Amsterdam, PLMA offers its members annual Leadership and Washington conferences, executive education and professional development programs, original consumer and market research, as well as digital media platforms, including exclusive news coverage from PLMA Live and the e-Scanner industry newsletter. Follow PLMA on plma.comTwitter and LinkedIn.  

PLMA: Private Brands Post Strong Q1 Growth

FOR IMMEDIATE RELEASE 
Contact: press@plma.com 

NEW YORK (April 7, 2022) – The Private Label Manufacturers Association has announced that private brands experienced impressive sales gains in the first quarter of 2022.

According to IRI, store brands gained 6.5% in dollar sales, while national brands increased 5.2% during the period. 

Among departments, 15 of 18 experienced store brand dollar growth, with only deli cheese, home care and tobacco declining. Deli prepared and bakery enjoyed the largest increases, up 14.9% and 12.4%, respectively. 

The quarterly numbers were powered in part by the latest monthly performance. In March, store brand dollar sales were ahead 8.3%, compared to the same quarter a year ago. That’s nearly double the national brand improvement of 4.5%. 

“This is the third consecutive monthly report that indicates dollar gains for private brands,” said PLMA President Peggy Davies. “What’s more, it follows the positive performances of the last five months of 2021.” 

In January, private brand dollar sales grew 4.9%, ahead of national brands at 4.8%; in February, sales were up 6.5%, brands added 6.3%.

For Q1, dollar share for store brands in all major channels came in at 18.2%, an increase over 17.7% last year. Unit share was 20.2%, compared to 19.6% in 2021. 

While unit sales continued to decline for both national and store brands in March and for the quarter, store brands fared better than national brands. 

In March, national brands recorded a 4.1% unit decrease while private brands were off 1.4%. For Q1, national brands had a 3.4% decline; private brands dipped 3%. 

Monthly sales results are available for members at plma.com through the IRI Unify section. Information is available on 317 categories and 967 subcategories as well as from 18 departments. 

About PLMA:

The Private Label Manufacturers Association is a non-profit organization founded in 1979 to promote the store brands industry. It is the only trade group of its kind, representing 3,500 member companies in more than 75 countries. In addition to annual, industry-defining trade shows in Chicago and Amsterdam, PLMA offers its members annual Leadership and Washington conferences, executive education and professional development programs, original consumer and market research, as well as digital media platforms, including exclusive news coverage from PLMA Live and the e-Scanner industry newsletter. Follow PLMA on plma.comTwitter and LinkedIn.