Carrefour has announced a strategic partnership with Meta, the new name of Facebook. The partnership will be rolled out across the group's integrated countries of France, Italy, Spain, Romania, Poland, Belgium, Taiwan, Argentina, and Brazil.
The cooperation will span many aspects of Carrefour’s business from internal communication and employee experience to customer relations, digital advertising and the digitization of leaflets, local communication and social commerce. It will include multiple Meta platforms and services, such as Facebook, Instagram, WhatsApp, Messenger and Workplace.
Meta will integrate Carrefour into its mobile experience development programs. In this way, Meta will help Carrefour build the future of its mobile environment. To digitalize its customer experience, the Group will also work with Meta to provide instant and more personalized experiences via WhatsApp and Messenger platforms.
The companies will develop a joint tool to target and measure campaigns within Carrefour Links, Carrefour's platform that brings together all retail media solutions to improve the effectiveness of advertising campaigns. In addition, Carrefour will begin exploring with Meta the opportunities that virtual reality might create for employee training.