The Importance of Authenticity in Marketing International Food Products
Source
PLMA

In 2020, PLMA commissioned a survey of 800 household grocery shoppers to investigate their opinions and preferences with respect to international food and non-food products. These are all brands of products marketed by American retailers with an international character and orientation. The survey produced two reports, this one and the one shown below: "The Growing Popularity of International Grocery Products in the US."

Stretching Food Benefits: SNAP Recipients Speak Out On Shopping & Store Brands
Source
PLMA

The Private Label Manufacturers Association has conducted what is believed to be the first nationwide survey on the habits and attitudes of SNAP participants towards shopping for food with their monthly benefits, with a particular focus on their purchase of store brand products. The purpose of the survey is to create a roadmap of ways retailers can encourage SNAP customers to spend more of their benefits on store brands with aggressive promotional strategies, especially during the first two weeks of each month when most states reload recipients’ EBT cards.

How America’s Eating Habits Are Changing
Source
PLMA

It may be biggest strategic question facing food retailers today: How do you appeal to a huge new generation of grocery shoppers and turn them into loyal customers? PLMA’s new report “How America’s Eating Habits Are Changing” examines the ways millennial consumers are changing the rules for food marketing, and what store brands can learn from this important consumer group.

The Rise of Loyal Shoppers

PLMA’s new landmark report “The Rise of Loyal Shoppers” shows a new generation of consumers has arrived and their views will change everything. Coming out of recession and living in tough economic times, today’s consumer is not the same shopper we used to know and many long-held assumptions are no longer true. This report, prepared exclusively for PLMA by Surveylab, examines those changes.

The Millennials Are Coming
Source
PLMA

They have revolutionized the way we communicate with each other. They have created a world of “likes” and “friends” larger than all television audiences combined. And only 40% of them have reached the family-building, grocery-shopping age. Who are they? They are the Millennials and they are coming to a store near you – today, tomorrow and for the foreseeable future. For those who run supermarkets, drug chains and mass merchandisers, they are still enigmatic. Only the tip of the iceberg has surfaced. But waiting to see more is not a strategy.