As part of PLMA's commitment to provide its members with engaging year-round executive education, personal development and industry intelligence, PLMA and SalesStar are expanding their partnership in 2026. In conjunction with SalesStar, a global authority in sales and business leadership transformation, PLMA will be offering three online programs: Mastering Enterprise Sales, Account Management and Category Leadership -- customized for private brand manufacturers, brokers and suppliers.
The online learning programs provide a structured development journey that equips participants with the skills and capabilities needed to succeed with today’s enterprise retailers. Classes are conducted as multi-week, virtual cohorts and led by high performance coaches. They include live instruction and on-demand learning. Coursework demonstrates specific competency, and skill sets essential to Mastering Enterprise Sales, Account Management and Category Leadership.
PLMA and SalesStar's inaugural Mastering Enterprise Sales program in 2025 won high praise from students: "We explored buyer pain points and learned how to sell better in an increasingly commoditized world;" "It was 100% tailored to my job and the cohort is full of people who share my challenges;" "Loved the program and opportunity to connect with peers and industry leaders." "The instructor did a great job presenting the material and went above and beyond to help us address our specific customer issues and add unique value," and "As someone new to sales, this course provided good information I can use to strengthen my knowledge and share with the team key insights to implement into our systems."
Mastering Enterprise Sales - 6-week online program - 2 hr. sessions
The focus is on account penetration, value-based selling, share-of-wallet growth
- Cohort 1: February 2 – March 13 // Registration Closes: January 30
- Cohort 2: April 6 – May 15 // Registration Closes: April 3
- Cohort 3: September 14 – October 23 // Registration Closes: September 11
- Cohort 4: October 26 – December 11 // Registration Closes: October 23
Mastering Account Management - 4-week online program - 2 hr. sessions
The focus is on structured problem-solving & peer case learning
- June 1-June 29 // Registration Closes: May 29
Mastering Category Leadership - 1 day online program - 1 hr. session
The focus is on bid-based selling to category-led growth & execution
- September 8
- October 6
- November 3
- December 1