As part of PLMA's commitment to provide its members with engaging year-round executive education, personal development and industry intelligence, PLMA and SalesStar are expanding their partnership in 2026. In conjunction with SalesStar, a global authority in sales and business leadership transformation, PLMA will be offering three online programs: Mastering Enterprise Sales, Account Management and Category Leadership -- customized for private brand manufacturers, brokers and suppliers.
The online learning programs provide a structured development journey that equips participants with the skills and capabilities needed to succeed with today’s enterprise retailers. Classes are conducted as multi-week, virtual cohorts and led by high performance coaches. They include live instruction and on-demand learning. Coursework demonstrates specific competency, and skill sets essential to Mastering Enterprise Sales, Account Management and Category Leadership.
Mastering Enterprise Sales - 6-week program - 2 hr. sessions
The focus is on account penetration, value-based selling, share-of-wallet growth
- Cohort 1: February 2 – March 13 // Registration Closes: January 30
- Cohort 2: April 6 – May 15 // Registration Closes: April 3
- Cohort 3: September 14 – October 23 // Registration Closes: September 11
- Cohort 4: October 26 – December 11 // Registration Closes: October 23
Mastering Account Management - 4-week program - 2 hr. sessions
The focus is on structured problem-solving & peer case learning
- June 1-June 29 // Registration Closes: May 29
Mastering Category Leadership - 1 day program - 1 hr. session
The focus is on bid-based selling to category-led growth & execution
- September 8
- October 6
- November 3
- December 1