Last month, JD.com opened two robotic shops by the new brand name “Ochama” in the Netherlands, with more locations to follow soon. It is the first time that JD.com has opened a physical retail store in Europe. Ochama, which combines “omni-channel” and “amazing”, offers both food and non-food in one shopping app.
The omni-channel model allows shoppers to order products online through Ochama’s app, where a full range of products are offered covering fresh & packaged food, household appliances, beauty, maternal and child products, fashion, home furnishings and more. The offer includes A-brands as well as buying alliance Superunie’s own brands g’woon, Daily Chef and Melkan. Online orders can be picked up the same day at the pick-up shop or be home delivered the next day.
Ochama’s futurist pick-up shop includes its automated warehouse. By simply scanning the app’s QR code at the check-in, shoppers can see a fleet of robots including automated ground vehicles, robotic arms and more that engage in picking, sorting, and transferring the merchandise until their orders are carried to them by the conveyer belt.