Foot traffic is growing at both Sprouts and Natural Grocers, according to data cited by Placer.ai. In Q1 2025, visits to Sprouts increased 11.9% year-over-year, while visits to Natural Grocers rose 5.9%. This compares to a 0.8% year-over-year increase for the broader grocery sector, according to Placer.ai.
Demographic data shows that both chains are popular among affluent consumers. Sprouts is particularly successful at drawing that demographic. For the first three months of 2025, the median household income of Sprouts visitors averaged $96.8K, while Natural Grocers came in at $84.0K. In comparison, the grocery industry average is $81.8K.