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The Pampered Pet: Tail-Wagging Food, Treats,
Grooming Supplies at PLMA Show
PLMA’s ‘The Store Brands Phenomenon 2024 - Empowering the Retail Industry’ Private Label Trade Show will be held Nov. 17-19 in Chicago
NEW YORK (August 6, 2024) - Today’s pet parents treat their furry friends like members of the family. They prioritize Fido and Fluffy’s health and well-being, and seek out premium food, high-quality treats and innovative supplies.
They get all that and more from private brands. Among many other examples:
- Kroger Co. recently expanded its premium Abound pet food line with the debut of several new dog and cat food flavors. All items in the line have meat, poultry or fish as the first ingredient.
- Dollar General’s Nature’s Menu premium dog and cat food line is free from soy, wheat, fillers, animal by-products, artificial colors, flavors and preservatives.
- PetSmart’s Arcadia Trail collection features new items for outdoor enjoyment, including LED light-up collars and glow-in-the dark toys.
Initiatives like these have contributed to the department’s impressive performance. Dollar sales of store brand pet care products (food, treats, accessories) in all outlets grew 5.8% to $5.3 billion for the 52 weeks ending June 16 vs. the same period the prior year, according to Circana.
Pet Care is playing a larger role at PLMA’s annual Private Label Trade Show. Suppliers of pet products will join nearly 1,800 exhibitors and more than 3,000 booths at PLMA’s “The Store Brands Phenomenon 2024 - Empowering the Retail Industry” Private Label Trade Show, Nov. 17-19 in Chicago.
“Exhibitors at the PLMA Trade Show will celebrate the special bond pet owners have with their animal companions,” said PLMA Corporate Vice President Anthony Aloia. “Retail buyers will get to see all the products pet owners need, including dry and wet pet food, treats and chews, biscuits and snacks, grooming and oral care products, wipes and diapers and vitamins and supplements and much more.”
Along with pet products, the Show provides visitors and retailers with one-stop-shopping for the latest innovations in food, beverages, wine and spirits, flavors, ingredients, authentic international foods and nonfoods, refrigerated and frozen foods, sustainable packaging, beauty and cosmetic products, self-care, baby care, household goods, kitchenware, general merchandise, and much more.
The event also features opening seminars, a keynote breakfast, retail trends breakfast, engaging networking events and informational displays.
Among the special on-site exhibits at the Show:
- PLMA’s Idea Supermarket®, featuring the latest product and packaging trends from around the globe.
- New Product Expo, a showcase of select product and packaging innovations from companies exhibiting at the show.
- A display of retailer food and non-food products that won a prestigious 2024 PLMA Salute to Excellence Award® for product innovation.
For more than 40 years, the PLMA Trade Show has attracted major supermarkets, supercenters, drug chains, wholesale clubs, dollar and specialty stores, mass merchandisers, importers and exporters, e-commerce retailers and many others to find new products, make new contacts and discover new ideas.
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About PLMA
The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,500 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, and on social media:
