Education is a Career-Long Necessity for Store Brand Executives

Continuing education has become an integral part of every executive's toolbox. That's certainly true in our industry. In a recent informal poll by PLMA, nearly two thirds of retailers expressed interest in executive education and professional development.

Since 2001, PLMA has been doing its part with its popular Executive Education Program. More than 2,000 men and women have already completed the program. Developed expressly for manufacturers, retailers, and suppliers, it brings students up to speed on what's new and important in our dynamic business.

Organized in conjunction with Saint Joseph’s University, Philadelphia, its curriculum of content-rich lectures and interactive sessions is a custom fit for all those involved in sales and marketing, sourcing, product development, packaging, promotion, and merchandising.