In an interview with Carol Angrisani, Neil Saunders, Managing Director at GlobalData, explains that there's plenty of headroom for growth of private label in the U.S. market. That's why it's important for companies to move beyond pricing and value and diversify into other avenues for growth, including premium products and occasion-based marketing. Likewise, companies need to pinpoint and respond to the needs of specific demographic groups. Saunders cites the Urban Pizza line from Waitrose as an example of a product line that accomplishes just that.