PLMA e-scanner October 4, 2025

Executives at several of the country's leading retailers and wholesalers will reveal their store brand philosophies, goals and what they expect to see at PLMA's 2025 Private Label Trade Show, November 16-18, at the Donald E. Stephens Convention Center in Chicago.

"Meet the Retailers and Wholesalers" is part of PLMA's popular PLMA Live! Lunch and Learn online speaker series.

PLMA’s 2025 “Store Brands Marketplace” Private Label Trade Show, Nov. 16-18 in Chicago, will feature 50+ country pavilions and 900 international suppliers.

Exhibitors will represent 60+ countries in Europe, Latin America and Asia.

New pavilions this year include Mexico, Ecuador, the Netherlands, Flanders-Belgium and Jordan.

"This year is a new record for PLMA in terms of the international scope and influence in the industry,” said Enriketa Beluli, PLMA’s Manager of Global Pavilions.

As private labels continue to gain market share across Europe and beyond, this year’s PLMA Annual Private Label Summit will focus on one crucial question: What does today’s consumer want — and how can private brands deliver? The Summit will take place in Copenhagen, October 28-29.

The schedule includes:

• A keynote from Kantar on how companies are using AI and customer data to anticipate trends, protect margins, and engage consumers in a fast-changing retail environment.
• Institut for Kundetyper will offer a unique perspective on emotional drivers in consumer behaviour using academic tools to map unconscious purchasing habits, helping brands align with the latent desires of their audience.
• Dunnhumby, the customer data science firm behind Tesco’s loyalty strategy, will present real-world case studies on how private brands are boosting customer engagement and resilience in uncertain economic times.
• Simon-Kucher & Partners will address the shift from operational to commercial excellence, with insights into how pricing strategy, perceived value, and customer understanding can drive growth in private labels.
• United Nordic, the Nordic region’s leading buying alliance, will demonstrate the benefits of a cross-border private label strategy, showing how cooperation can streamline operations and sustainability efforts.
• Agristo, a 100% private label supplier, will share their success story, revealing how a company-wide, consumer-first mindset furthers innovation and builds long-term partnerships with retailers.

Click here for more information.

In Spring 2026, the Private Label Manufacturers Association will once again host its International Salute to Excellence Private Label Wine Awards, a prestigious competition that celebrates the best supermarket private label wines from around the globe.

Held every other year, the event brings together exceptional supermarket private label wines from around the world for a blind tasting. Judged by Masters of Wine, experienced sommeliers, and leading wine journalists, the competition ensures a fair and expert evaluation of every entry.

As PLMA's 2025 Private Label Trade Show approaches, November 16-18, Chicago, the news from the country's retail checkouts remains positive. At the Q3 mark of the year, store brands continued to outperform national brands in both dollar and unit sales, according to September 15 data provided to PLMA by Circana.

Over the first three quarters, store brand dollar sales were up 3.9% and store brand unit sales rose 0.4%, while national brand dollar sales gained 1.3% and national brand unit sales fell 0.5%, vs the same period a year ago. In market share through Q3, store brands were at 21% in dollars and 23.1% in units.

Looking at department results for the 52 weeks ending September 7, store brand dollar sales increased in nine of the 10 sections, led by Refrigerated, +11%, and Beverages, +5%. Store brand unit sales improved in eight departments, headed by Pet Care and Beverages, both ahead 4%. PLMA estimates total store brand volume for all of 2025 will reach $277 billion, which would be a new record.
 

Along with pumpkin spice-flavored foods and beverages, seasonal nonfoods have hit store shelves:

• At Bath & Body Works, seasonal body care items include “Autumn Drive” body butter and “Sweet Cinnamon Pumpkin” body lotion.
• At H-E-B in Texas, scented candles include “Cinnamon Apple Pie “and “Spiced Apple Cider.”
• At Walmart, the Mainstays line includes “Fall Farmhouse” neutralizing room spray

Watch our related news report here:

American's drink an average of three cups of coffee daily, according to a new report from the National Coffee Association.

The majority of American adults (66%) drink coffee each day than any other beverage, other than bottled water. 85% of past-day coffee drinkers had coffee at breakfast; 82% drank coffee at home; and coffee drinkers consume an average of nearly three cups per day, according to the Fall 2025 National Coffee Data Trends. The report was conducted by Dig Insights on behalf of the National Coffee Association.

“We know customers are looking for convenient, better-for-you options for mealtime without sacrificing great taste. That’s why we are excited to offer our co-branded Bowl & Basket and Perdue prepared chicken that meets the highest quality standards and is free from antibiotics and full of flavor.”

Mark Van Buskirk, group vice president of Fresh for Wakefern Food Corp., said of a new co-branded chicken line sold in the fresh-prepared foods department at many ShopRite stores. Throughout the year, the line will feature several limited-time-only flavors, including Pollo Asado Rotisserie Chicken, Korean Barbecue and Nashville Hot.

 Joel Rampoldt, CEO of Lidl US, will deliver the keynote address at the 2025 Private Label Trade Show in November. Rampoldt will speak at the 8 a.m. keynote breakfast on Monday, November 17.