In Spring 2026, the Private Label Manufacturers Association will once again host its International Salute to Excellence Private Label Wine Awards, a prestigious competition that celebrates the best supermarket private label wines from around the globe.
Held every other year, the event brings together exceptional supermarket private label wines from around the world for a blind tasting. Judged by Masters of Wine, experienced sommeliers, and leading wine journalists, the competition ensures a fair and expert evaluation of every entry.
Reflecting the increasingly international nature of the wine market, the 2026 awards will feature a broad range of categories. From classic Old World appellations to emerging regions and value-friendly formats, the competition captures the diversity of modern supermarket wine portfolios.
This year’s theme, “Wines Around the World,” emphasizes the global reach of private label, while the sub-theme, “Wines for All Moments,” highlights wines that fit seamlessly into everyday life, whether for casual gatherings or special celebrations.
The Salute to Excellence Wine Awards are part of PLMA’s larger International Salute to Excellence Awards competition, which celebrates outstanding private label products across both food and non-food categories. This global competition highlights innovation, quality, and creativity, showcasing the diversity and strength of supermarket private label offerings.
By spotlighting exceptional wines within this broader competition, the awards reinforce that private label is not just a value alternative but a leader in quality, creativity, and excellence in the retail sector worldwide.
PLMA invites retailers worldwide to submit their best private label wines for consideration. Submissions will be carefully assessed during the blind tasting process, with winners selected on excellence.
For full entry guidelines, deadlines, and instructions, retailers can contact PLMA at: PLMASalute@plma.nl