Private label is where retail is growing.
PLMA is where private label does business.
For more than four decades, PLMA has been the only trade association devoted entirely to store brands. Membership connects your company to buyers, data and industry relationships that turn private brands from a business opportunity into a growth strategy.
Three reasons companies join PLMA.
PLMA membership delivers value throughout the year—from preferred member rates on trade shows, conferences and programs to resources and opportunities designed specifically for the private label industry. For many companies, savings on participation alone can offset the cost of annual dues.
Find your company in the membership.
PLMA membership is built for companies across the private label supply chain. Whichever one describes your business, there's a clear place to start.
You make the products retailers put their name on
From regional co-packers to national suppliers with dedicated private label divisions. Membership gets you exhibit rights at both trade shows, the industry network to find partners and brokers, and the directories to build out your relationships. Dues are scaled to the size of your private label business, so a growing manufacturer isn't priced like a multinational.
See member benefits →You represent manufacturers and build their retail relationships
PLMA membership lists your company in the Broker Directory, featured online and in the U.S. Private Label Trade Show Program Guide, where manufacturers can find brokers to represent their products and capabilities. Membership also provides access to PLMA’s trade shows and Annual Meeting & Leadership Conference at member rates and keeps you up to date on industry and public policy developments through Policy Watch and e-scanner newsletters.
See member benefits →You supply the ingredients, packaging, equipment, and services behind private label
If your customers are private label manufacturers, this is where they are. Membership lists you in the Supplier Directory, gets you exhibit access and member pricing, and plugs you into the industry's calendar, from Store Brands Month to the Annual Trade Show.
See member benefits →You run a private brand program and want to source smarter
Retailers don't pay dues to participate. You're invited to attend the Annual Meeting & Leadership Conference at no charge, get Circana Unify+ data access, and connect directly with the manufacturers, brokers, and suppliers who can serve your private brand program at PLMA's events. PLMA has a dedicated team for its retailer partners.
Contact Suzanne Caputo, Retail Trade Relations →5,200 companies didn't join for a certificate.
"The key to getting the most out of PLMA is engagement — attend the functions, join committees when opportunities arise. That engagement has helped Seneca grow as a company and helped me grow personally."
Joining is straightforward.
No long approval process, no guesswork on cost. Here's the path from interested to inside the industry.
Complete the membership application
Tell us about your company and your role in private label. Manufacturers report their private label sales volume, which determines the dues tier.
We review and welcome you in
PLMA confirms your membership and sends your welcome email with everything you need, including login credentials for the Members Only portal, typically within a week of joining.
Put your membership to work
Log in to Circana Unify+, register for the next PLMA Live! presents Lunch & Learn or catch up on the archive, and start planning for the Annual Trade Show. Your benefits are active immediately.
Ready to put your company
inside the industry?
Start your application today, or take a closer look at everything membership includes. Either way, you're one step from the table where private label gets done.
Apply for Membership