Everything your private brand business needs — in one membership.
PLMA membership puts your company at the center of the private brand industry—with access to the trade shows where relationships are built and business gets done, market data that informs category decisions, professional development for your team, and member pricing across PLMA programs and events. Here's exactly what you get.
Tools and data reserved for members.
These resources sit behind the Members Only login. They're the backbone of how our companies plan, compete, and grow in private label.
Circana Unify+ Data Platform
24/7 access to store brand and national brand performance data, updated monthly across more than 300 categories and 950 subcategories. View monthly, quarterly, annual and trailing 52-week performance.
Trade Show, Broker & Supplier Directories
Directories of Annual Trade Show exhibitors, member brokers, and member suppliers. It's the fastest way to find a co-manufacturing partner, a broker, or a supplier inside the membership.
Members-Only Archives
Unlimited access to the full Lunch & Learn session library, newsletter back issues, and prior-year PL Report editions. This is the compounding research record, not just the current release.
Meet the Retailers & Wholesalers
Each fall, retailers share directly what they aim to accomplish at the upcoming Trade Show: buyer priorities, straight from the source. This exclusive online event is available to PLMA members.
Member Toolkits
Practical templates, worksheets and resources developed for private label teams, including Broker Management: Best in Class, Forecasting Worksheets, Category Planning Templates and the Store Brands Month Toolkit. Available through the Members Only portal and designed to support your team’s day-to-day work. Additional tools and resources are continually being developed.
Develop your team at member rates, or no charge at all.
PLMA's professional development runs year-round. Members attend the core programs free and pay half price on the rest.
Lunch & Learn
Monthly one-hour virtual sessions with industry advisors on private brand strategy, sustainability, tariffs, communication, and more. Live sessions are open to everyone; members also get the full archive of past sessions.
Executive Education Insight Series
Interactive seminars at the Annual Trade Show in Chicago each November, plus 90-minute webinars throughout the year. Sessions are built around discussion rather than lecture, on the topics members tell us matter most to their business.
PLMA Live!
PLMA Live! extends PLMA’s industry dialogue throughout the year with weekly video and podcast coverage featuring industry news, PLMA events, executive interviews, and conversations with retailers, manufacturers, analysts and policy experts. Current programming is available to all; after three months, content becomes part of the members-only multimedia archive, giving members ongoing access to PLMA’s growing library of industry perspectives.
Mastering Enterprise Series
Online training in Enterprise Sales, Account Management, and Category Leadership, custom-curated for private brand manufacturers, brokers, and suppliers, delivered with SalesStar. New in 2026.
Member pricing across every PLMA event.
Members receive preferred pricing on PLMA trade shows, conferences and professional development programs. For many companies, the savings from participating in a single event—particularly exhibiting at the U.S. Private Label Trade Show—can cover the cost of annual membership dues.
Ready to put your company
inside the industry?
Apply for membership today. A PLMA representative will walk you through pricing tailored to your company size and confirm your access to every benefit above.
Apply for Membership