Aldi dominates the Top 10 list of Numerator's fastest-growing private label brands.
The Top 10 list includes four Aldi brands: Nature’s Nectar (No. 5), Earthly Grains (No. 7), Happy Harvest (No. 8), and Fremont Fish Market (No. 9).
The ranking is based on proprietary Numerator consumer data, including survey, psychographics, and purchase metrics, to spotlight a variety of high-performing brands that experienced noteworthy growth in the U.S. market as a whole or overperformed with select consumer groups in the past year.
Target, meanwhile, has two brands on the Top 10 list: Gigglescape and Dealworthy ranked No. 1 and No. 4, respectively.
The full list:
- Gigglescape (Target)
- Well Market (CVS)
- Bettergoods (Walmart)
- Dealworthy (Target)
- Nature's Nectar (Aldi)
- Family Wellness (Family Dollar)
- Earthly Grains (Aldi)
- Happy Harvest (Aldi)
- Fremont Fish Market (Aldi)
- B Pure (Dollar Tree)
Aldi’s strong positioning in the Top 10 comes a time when Aldi announced that it is opening over 180 stores this year. With its increased footprint, by the end of 2026, ALDI will operate a total store count of nearly 2,800, pushing it closer to its goal of 3,200 stores by the end of 2028.