Kroger Celebrates 10 Years of its Simple Truth Brand

The Kroger Co. is celebrating the 10th anniversary years of its private-label Simple Truth line, which holds the distinction of being America's No. 1 organic and free-from brand.

Simple Truth offers more than 1,500 products that are free from 101 artificial colors, flavors, preservatives, and sweeteners, and contain no artificial ingredients.

"A decade ago, Simple Truth was born when we identified that our customers wanted a simpler way to shop for Free From and Organic products," said Juan De Paoli, VP of Our Brands. "The mission we started with 10 years ago remains our promise today – to offer delicious foods that are Free From 101 artificial ingredients our customers do not want in their products at an accessible price.”

Simple Truth also includes minimally processed, naturally raised meats, and organic items produced by growers and handlers certified by agencies and organizations accredited by the USDA, free from synthetic fertilizers and genetic engineering.

“During the past 10 years, Simple Truth stayed true to that commitment, making it a customer favorite and America's number one Organic and Free From Brand. We are so proud of all we have achieved together and even more excited about what is ahead for Simple Truth,” De Paoli added.

Kroger also published a list of the most popular Simple Brand products over the past 10 years. They were Organic Garbanzo Beans, Mixed Berry Granola, Organic Apple Juice, Organic Creamy Peanut Butter, Organic Whole White Mushrooms, Natural Cage Free Large Brown Eggs, Organic Mixed Vegetables, Exotic Vegetable Chips, Organic 100% Whole Wheat Penne Rigate, and Organic Baby Spring Mix.