FOR IMMEDIATE RELEASE
Contact: press@plma.com
New Global Pavilions Added to
2025 Private Label Trade Show
NEW YORK (September 16, 2025) - PLMA’s 2025 “Store Brands Marketplace” Private Label Trade Show, Nov. 16-18 in Chicago, will feature new global pavilions, including Mexico, Ecuador, the Netherlands, Flanders-Belgium and Jordan.
In total, the show will have 50+ country pavilions and 900 international suppliers. Exhibitors will represent 63 countries in Europe, Latin America and Asia.
"This year is a new record for PLMA in terms of the international scope and influence in the industry,” said Enriketa Beluli, PLMA’s Manager of Global Pavilions.
Exhibit space has grown nearly 30% in the past three years, and a significant portion of that demand is coming from outside the United States. This is a strong signal of the global confidence in private label and in the PLMA trade show.
Added Beluli: "In terms of political and economic developments, yes, the global landscape has shifted. We’ve seen that impact and, interestingly, it’s driven even more interest in PLMA.”
Among the Country Pavilions for 2025: two Belgium Pavilions (Flanders and Wallonia), Italy, France, Spain, U.K., three pavilions from Greece, Denmark, Poland, Georgia, Morocco, Turkey and Serbia.
Other pavilions this year include Brazil, Chile, Peru, Guatemala, Colombia and Costa Rica.
Canadian suppliers will be represented by three official pavilions.
Additional pavilions include Australia and New Zealand, as well as several pavilions from China, South Korea, Thailand and Vietnam.
These exhibitors will showcase a wide array of international products. Among them:
- Organic snacks for dogs and cats from Belgium
- Organic and conventional baby food from Chile
- Authentic fresh brioche and macarons from France
- Yuca and cassava from Costa Rica
- Natural juices from Georgia
- Medicinal herbs from Morocco
- Coconut drinks from Vietnam
- Hearts of palm from Ecuador
- Authentic Neapolitan pizza and Italian gelato
The Self-Care & Wellness section will feature skincare, beauty and wellness products from 50 manufacturers from different countries, including Colombia, Turkey and South Korea.
After a record-breaking show last year, PLMA has added an additional 100 booths in the “World of Private Label” section, which has been expanded this year from the North Hall to an upgraded location in the Main Hall of the Show floor.
In total, the Show will feature more than 35,000 food and nonfood products, 3,100 booths, and 2,000 exhibitors.
The annual Private Label Trade Show has been recognized by Trade Show Executive magazine as a Gold 100 honoree for 2024, placing it among the largest shows conducted in the U.S. last year. This marks the 13th time since 2010 that the PLMA Show has been ranked on the prestigious TSE Gold 100 list.
Registration is open. Click here or visit storebrandsmarketplace.com for details.
About PLMA
The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 5,200 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. An advocate for the industry, PLMA created Store Brands Month, a nationwide collaboration of retailers, wholesalers, and private label suppliers, promoting store brand products to the country's grocery shoppers. The month-long event focuses on increasing consumer attention to the quality, value and innovation of store brand products across all categories within brick and mortar and online retail formats. For more information, visit plma.com, plmainternational.com, and follow PLMA:
