Southeastern Grocers Inc. (SEG) is committing to increase sustainability for its Own Brand packaging by the end of 2028.
As part of its pledge, the grocer will overhaul its Own Brand packaging by eliminating the use of polystyrene, make all packaging reusable, recyclable or industrially compostable, and include an average of 30% post-consumer recycled material in all packaging. Southeastern Grocers is the parent company of Winn Dixie, Fresco y Más and Harveys Supermarkets.
In a 2022 survey on U.S. consumer sentiment regarding sustainability, SEG found 62% of respondents would like to see retailers improve environmental performance by switching to sustainable packaging alternatives.
In addition to implementing sustainable packaging for its own-brand products, Southeastern Grocers is also partnering with How2Recycle to have a standardized labeling system for packaging that clearly states recycling instructions to consumers.
Anthony Hucker, president, and CEO of Southeastern Grocers, said, “At Southeastern Grocers, we value feedback from our customers, associates and communities and prioritize the matters that mean the most to them. We heard clearly that sustainable packaging is among their top concerns, and we listened! In response, we are working with our supplier partners to establish sustainable packaging goals and meet our commitments in 2028. We strive to be the grocer people can always count on, and we mean always.”