Some experts predict the difference between the market share penetration of private label grocery products in the U.S. vs leading countries in Europe will narrow. In new figures from PLMA, the gap is closing.
Over the past two years ending February 9, when measured alongside Europe's top 17 private label markets, American store brands ranked tied for 4th in terms of store brand dollar share increase, moving ahead by 0.9 points to 21.3%, and tied for 5th in unit share gain, at plus 0.8 points to 23.5%.