Unlocking Consumer Affordability: What Today’s Value Decisions Mean for Private Label Growth

Consumers are redefining affordability beyond price alone. This session explores how shoppers balance price, quality, trust, convenience, and performance and where those trade-offs create new opportunities for private label.


Marc KoutoufarisMarc Koutoufaris
Head of Private Label, Texture & Helpful Solutions
Ingredion

Marc Koutoufaris is Head of Private Label, Texture & Helpful Solutions at Ingredion, and has extensive experience across grocery, foodservice, and consumer packaged goods (CPG). Marc has held executive leadership roles at Share-ify, Southeastern Grocers, Performance Food Group, and Daymon Worldwide, helping retailers grow through innovation, sourcing, and private brand strategy.


Jake FinkelsteinJake Finkelstein
Senior Marketing Analyst, Industrial Ingredients
Ingredion

Jake Finkelstein is Senior Marketing Analyst, Industrial Ingredients at Ingredion, leading market development and marketing communications for their US/CAN industrial ingredients business. Jake has seven years of experience working in the paper and packaging industry in various commercial sales roles.


Catherine LochnerCatherine Lochner
Senior Insights Analyst, Texture & Helpful Solutions
Ingredion

Catherine Lochner is Senior Insights Analyst, Texture & Helpful Solutions at Ingredion, specializing in consumer trends, market intelligence, and food and beverage innovation. Catherine helps brands translate emerging consumer needs into actionable growth opportunities through research-driven insights and strategic analysis.