PLMA has announced that Joel Rampoldt, CEO of Lidl US, will deliver the keynote address at its 2025 Private Label Trade Show in November. Rampoldt will speak at the 8 a.m. keynote breakfast on Monday, November 17. Rampoldt leads the Arlington, Va.-based chain, which now operates over 190 stores on the East Coast. Jodi Daley shares details about Rampoldt and his keynote address.