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Walmart’s Scott Morris on Great Value Redesign

In an exclusive interview with PLMA Live!, Scott Morris - Walmart's Senior Vice President of Private Brands Food, Consumables, and Manufacturing - discusses the redesign of Great Value, the company’s flagship and largest private brand. Morris shares key details of the brand’s first refresh in more than a decade. Plus, he speaks with Michael Sansolo on other topics, including health and wellness, sustainability and supplier partnerships.

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  • Key Moments from PLMA’s Record-Breaking Annual Meeting & Leadership Conference

    PLMA’s Annual Meeting & Leadership Conference delivered a high-impact three days in Bentonville, AR, April 15-17. In a post-show wrap-up report from Walmart’s hometown, PLMA Live! reporter Michael Sansolo details the meeting’s record-breaking attendance; keynote from Walmart’s Scott Morris; and informative presentations on social media influencers, Retail Media Networks and other hot topics. Plus, Sansolo reveals the much-anticipated location for next year’s event.

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  • Avenues for Private Label Growth: Premium, Occasion-Based Marketing and More

    Podcast
    In an interview with Carol Angrisani, Neil Saunders, Managing Director at GlobalData, explains that there's plenty of headroom for growth of private label in the U.S. market. That's why it's important for companies to move beyond pricing and value and diversify into other avenues for growth, including premium products and occasion-based marketing. Likewise, companies need to pinpoint and respond to the needs of specific demographic groups. Saunders cites the Urban Pizza line from Waitrose as an example of a product line that accomplishes just that.
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