For most Europeans, the shopping experience has been altered dramatically over the past two years, according to a new PLMA International survey that collected responses to more than 50 questions from more than 6,000 participants across eight countries.
The survey found significant shifts in how often and where consumers shopped, what kinds of products they bought; and the ingredients, qualities, and attributes they most valued in the goods they purchased; as well as in their attitudes towards brands, particularly private label. Importantly, respondents also indicated the ways in which they believe their shopping habits and purchase preferences have been permanently changed as a result of the pandemic experience.
Findings from the survey, “Will Europeans Ever Shop the Same? Assessing consumers’ post-pandemic behavior,” will be revealed by PLMA at its annual “World of Private Label” international trade show, 31May – 1 June, at the RAI Exhibition Centre, in Amsterdam.