Natural cheese is the #1 edible category for store brand dollar sales, generating $9.8 billion for the 52 weeks ending March 23, 2025, vs. the same period the prior year, a 3.2% increase, according to PLMA’s Circana Unify+ data.
Dairy milk is the No. 2 category for store brand dollar sales, reaching $9.3 billion in sales for the same period, a 2.5% rise.
In other dairy categories, store brand yogurt sales jumped 14.3% to $1.2 billion; and butter/butter blends increased 10% to $2.5 billion.