“Nothing But The Truth delivers on Hy-Vee’s promise to make healthy living accessible and affordable.”
- Elisa Sloss, assistant vice president of Hy-Vee’s HealthMarket department and dietitian services, said of Hy-Vee’s new “Nothing But The Truth” brand.
The health-forward product line is designed to meet the growing consumer demand for transparency, taste and value in the better-for-you food space.