The pet category is witnessing rising store brand sales.
Among departments tracked by Circana, Pet Care has experienced strong unit sales growth, climbing 4.5% in all outlets for the 52 weeks ending August 9, while dollar sales grew 3.4% for the same period.
Retailers are offering innovative store brand products to meet the needs of pet owners, such as Chewy’s Get Real dog food line, which features human grade meals made with 10 ingredients or less.
In another example, from Associated Wholesale Grocers, there’s Pure Wonder by Best Choice® pet foods, carried in over 3,400 independent grocery stores throughout the United States.
Private-label pet supplies are equally impressive. Take Walmart’s Vibrant Life cat tree. It earned a 2025 PLMA Salute to Excellence Award® for store brand creativity and innovation.
Best-in-class pet care exhibitors will be among thousands of exhibitors at the 2026 Private Label Trade Show.
Click here for show details and registration information.
Watch our news report about the pet category: