PLMA Partners with IRI to Provide Members with Exclusive Store Brand Market Data




NEW YORK (November 4, 2021) - The Private Label Manufacturers Association, the trade association representing the $200 billion U.S. store brand industry, today announced that in collaboration with IRI, PLMA members now have access to near real-time customized market data.

Utilizing IRI’s dynamic, user-friendly Unify data visualization platform, PLMA members and retailers can access store brand category, aisle and department performance across multiple time periods, measures and product selection. Refreshed monthly, the sales data cover numerous channels - including food, drug, mass merchandisers, military, dollar, club and convenience stores – across 317 categories and 967 sub-categories.

“Our partnership with IRI enables PLMA members and retailers to get customized sales data quickly and securely,” said PLMA President Peggy Davies. “We’re excited to offer this as another value-added benefit to help PLMA members drive sustainable profitable growth.”

The complimentary service is available to members and retailers on It provides access to market data and analysis tools that are typically accessible only to organizations with large research budgets.

Unify features an interactive, highly graphic interface to help users better understand market performance and how their businesses can compete. It also includes a bookmarking feature, help desk and other user-friendly tools.


About PLMA: The Private Label Manufacturers Association is a non-profit organization founded in 1979 to promote store brands. It is the only trade group of its kind, representing 4,500 member companies in more than 75 countries. In addition to annual, industry-defining trade shows in Chicago and Amsterdam, PLMA offers its members conferences, executive education, professional development, market research, category and channel sales data, consumer surveys, and publications. Follow PLMA on Twitter and LinkedIn.

About IRI: IRI, with more than 5,000 clients world-wide, is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, and financial services and media companies grow their businesses.