PLMA Prepares for ‘World of Private Label’ Show in Amsterdam

WPL Back to Business

The Dutch government has announced it is easing COVID-19 restrictions around large-scale events, which means PLMA’s “World of Private Label” trade show December 14-15 is ready to go.

“These new measures pave the way for international business gatherings,” PLMA President Peggy Davies commented. “I look forward to hearing the buzz of in-person conversations between exhibitors and visitors. We all have missed the energy and the dynamics of a live trade show.”

Held at the RAI Amsterdam, more than 1,700 private label manufacturers from 65 countries have registered as exhibitors, while by the time the doors open, PLMA expects to welcome nearly 2,000 exhibitors, including 45 national and regional pavilions from 30 countries.

The show will also feature the New Product Expo and PLMA’s winners of its International Salute to Excellence program. The theme of this year's PLMA 'World of Private Label' is 'Back to Business', which is a nod to the private label industry’s emergence from the COVID-19 pandemic.

Although many restrictions have been eased, PLMA will continue to focus on ensuring the trade show is as safe as possible, including extra-wide aisles and additional health and safety measures.

“I encourage all retailers, wholesalers and manufacturers to come to Amsterdam to reconnect with their international industry colleagues,” Davies added. “PLMA is ready, excited and eager to welcome back the private label industry to its annual trade show.”

For more information about the show, visit