While Europe leads in private label market share, the U.S. is a powerful runner-up in dollar sales and the numbers prove it. Here's the scoreboard: Private label sales across 17 European countries last year were €387 billion, reports NIQ. That's about $454 billion in American dollars. At the same time, private label sales in the U.S. reached $330 billion in 2025, according to Circana.
Private Label Manufacturers Association