Agenda

| Wednesday, April 15 | |||
| NOON | Registration Open | ||
| 2:00 PM | Store Brands Month Committee Meeting (Invite only) | ||
| 3:00 PM | Task Force Meetings (Invite only) | ||
| 6:00 PM | Opening Night Reception | ||
| Thursday, April 16 | |||
| Presenter/ Company | Meeting Location | ||
| 7:00 AM | Registration Open | ||
| 7:00 AM | Breakfast | ||
| 8:30 AM | Main Stage The Future of Private Brands | Scott Morris Walmart | |
| 9:15 AM | Main Stage PLMA's Annual Meeting and President's Report | Peggy Davies PLMA | |
| 10:00 AM | Brand Building Track | TBD | |
| 10:00 AM | Differentiation Through Innovation Track Rewriting Retail: How Private Brands Are Shaping What’s Next | Chris Costagli NIQ | |
| 10:00 AM | Emerging Technologies Track Turning Private Label Into Powerhouse Brands | Joe Puglia Plante Moran, PLLC | |
| 11:00 AM | Brand Building Track Social Media Influencer Panel | Moderator: TBD | |
| 11:00 AM | Differentiation Through Innovation Track | TBD | |
| 11:00 AM | Emerging Technologies Track Technology as a Catalyst for Building Brands that Drive Success | René Linsner Horvath USA | |
| NOON | Mix & Mingle Lunch | ||
| 1:30 PM | Main Stage Branding Strategies Within a Major Retailer’s Private Brand Portfolio | David Mayer Lippencott | |
| 2:30 PM | Innovation & Product Development Track All Private Brands Are Not The Same | Jean Ryan Daymon | |
| 2:30 PM | Marketing & Shopper Engagement Track Beyond Price - Elevating Private Brands in a Digital First Marketplace | Doug Baker FMI Parag Shah Think Blue | |
| 2:30 PM | Strategic Partnerships Track Workshop Part I: Unleashing Your Value Proposition | Julien Leblanc blueprint N.A. Chris Gardier Catalyst Consultants, LLC | |
| 3:30 PM | Innovation & Product Development Track How, Where and Why CPG Brands Are Investing in Retail Media | Cyndi Loza Path 2 Purchase Institute | |
| 3:30 PM | Marketing & Shopper Engagement Track Winning Hearts, Minds and Carts with Store Brands | Sara Williamson SUNY College at Old Westbury | |
| 3:30 PM | Strategic Partnerships Track Workshop Part II: Unleashing Your Value Proposition | Julien Leblanc blueprint N.A. Chris Gardier Catalyst Consultants, LLC | |
| 6:00 PM | Cocktails & Conversation Reception | ||
| 7:00 PM | Hall of Fame Dinner & Induction Ceremony | ||
| Friday, April 17 | |||
| 7:00 | Registration Open | ||
| 8:30 | Breakfast | ||
| 9:15 | Main Stage | TBD | |
| 10:15 | Main Stage Private Labels: Category Transformation or Simply Competition | Sally Lyons Wyatt Circana | |
| 11:15 | Closing Remarks | Peggy Davies PLMA | |
| 11:30 | PLMA Board of Directors Lunch (Invite only) | ||